PRESS RELEASE: Beginning a new partnership with the prestigious USA Pro Cycling Challenge stage race, InsideCycling.TV (ICTV) announces that it will provide the live internet broadcast for next week’s exclusive celebration for the event’s 2012 official host cities. Live streaming video of this special event, with athlete interviews and behind-the-scenes footage, will be produced and broadcast by ICTV on Tuesday, December 13 from 4p.m. to 6p.m. (MST).
USA Pro Cycling Challenge, recently elevated to a 2.HC stage race by the Union Cycliste Internationale, unveiled the names of the 12 Colorado host cities for the 2012 event this past week. At Tuesday’s private reception in Denver, Colo., an all-star cast of professional cyclists and Colorado Senator Al White, who serves as the Director for Colorado Tourism Office, will join in a celebration with these community leaders. The second edition of the USA Pro Cycling Challenge will be held August 20-26, 2012.
InsideCycling.TV will produce this internet broadcast on its home page as a free service for cycling fans. The broadcast will begin with live shots from the reception and interviews with special guests. A formal presentation of the new host cities is expected to begin at 5:15 p.m. (MST). Along with audio and video, viewers will be able to engage in conversations with athletes using Twitter and Facebook. ICTV provides this interactive feature as part of its partnership with YouTube, and is complimentary for any registered YouTube member. The live streaming audio/video broadcast is also available at the official event site, www.usaprocyclingchallenge.com.
“InsideCycling.TV is proud to showcase this notable event to the world of cycling for the USA Pro Cycling Challenge. Through our partnership with YouTube, ICTV provides allows fans to get an insider’s view to the sport of cycling and makes these popular athletes more accessible to fans around the world,” said Kevin Smith, Executive Producer of ICTV. “Our goal is to provide corner-to-corner coverage with unique and engaging content for top-rated races across the U.S. In 2012 we plan to cover 18 professional races, and more.”
With its partnership as a sports channel on YouTube, ICTV provides up to 55 million unique global viewers for its programming. Custom high definition content can be developed, which includes live announcers, athlete interviews and sponsor information. Other capabilities include interactive polls and contests, social media interaction, quantifiable metrics, static and animated banners, video commercials and video-on-demand content.
Fans can interact with athletes and special guests during and after the USA Pro Cycling Challenge celebration event on December 13 using the following social media channels:
- Sign up for a free YouTube account and post at YouTube.com/insidecyclingtv
- On Twitter: send questions to @insidecyclingtv and use hashtag #ICTVlive
- Via email: fans@insidecycling.tv
- On Facebook: friend us and send your questions through our wall
