Last week, we treated you to an inside look at Crank Brothers, the company. This week, we’ve got the full story behind their 2014 wheels. Or, the alloy ones anyway, the carbon rimmed 11 series will get official next year (but, like most of these, we got a sneak peek at Eurobike).
At first glance, the wheels look the same. But like true beauty, the real story goes much deeper. And in this case, shallower and wider, too.
Before we get into the tech, some background: Crank Brothers’ wheels program started in 2005. Cofounder Frank Hermanson said prototyping the wheels was tougher than their other parts because they couldn’t just whip up rapid prototypes in house. And getting third party manufacturers to create such a radically different design before there was any guarantee it would work was tough. There weren’t many manufacturers that thought their paired spoke rim design would work.
They actually faced the same problem when they first introduced their pedals, which is why to this day their pedals aren’t made by a pedal manufacturer.
With the wheels, they wanted to do it differently in a lot of ways…
All of their rim designs start out with FEA stress analysis for lateral bending, vertical loading (buckling), radial stress and loading and static tire pressure. Once it’s worked out in the computer, they make prototypes and test it for real.
Side note: They said it’s hugely surprising how much of a difference seemingly small changes make. Like changing a curve’s radius by a fraction of a degree can sometimes make or break a rim in certain tests. So the challenge is making tweaks that improve one feature without ruining another.
During lab testing, which is done in their 18-person Taiwan facility, they went through several iterations even after opening tooling. They perform testing on the rims first, then built as complete wheels. Then they hand them off to their sponsored athletes.
2014 UPDATES & IMPROVEMENTS
The split spoke design was created because they couldn’t put the nipples at the rim because the paired design wouldn’t give you much room to put a spoke wrench on it for truing.
The first prototypes used a one-piece “wishbone” spoke that looped through the rim hole (image at left, click to enlarge). They were rideable, but they were very hard to balance and true because as you pulled one side, the curve would slip to one side or the other. Separate spokes pulled through pins were the solution.

For the hubs, they didn’t want to reinvent it. There were plenty of reliable, proven ratchet and pawl mechanisms, so they went with a vendor they knew. Unfortunately, that vendor’s product didn’t hold up well on the trail -it had about a 17% failure rate- which caused more than a few warranty issues.
With the 2nd generation of the wheels debuting in 2010, they wanted to get a more robust hub and improve their build process. The new hubs proved to be much more durable and reliable -less than 1% failure- and ended up with a better axle endcap system. They also introduced their numerical heirarchy system, offering tiered products at different price and performance levels.
Now, they’re debuting their 2014 wheels. It gets a streamlined heirarchy with just three lines: Cobalt (XC), Iodine (AM) and Opium (DH). Sage is gone. Within the lines, you have up to four tiers: 11 is the best, designed with everything they want in a premium wheel and cost as an afterthought. The 3 level is high performance for those where cost isn’t an after thought. 2 is a solid upgrade choice for enthusiasts, and 1 is really aimed at the OEM spec level for bike brands that want to use a branded product to enhance showroom value.

- Improve the strength to weight ratio while keeping their design aesthetics
- Optimize durability and stiffness
- Improve vertical compliance

