The post ride beer is already a staple in many bike rides, so I guess it should come as no surprise that a new company is targeting the post ride bevy. Specifically, the Canadian brewed Lean Machine is being marketed as a “Fit Beer” or a sport recovery beer. While the specifics of the beer aren’t really listed, if we’re to believe the label Lean Machine will be a gluten free beer with 77 calories, and a miniscule 0.5% ABV. But the label also says that it is a Lager Ale, which the last time I checked a beer is either a Lager or an Ale, not both. Maybe Lean Machine is a Lager brewed with Ale yeast? Or the label could be just a mock up which is far more likely.
The real question here is would you buy a beer that was specifically marketed to fitness or recovery? Taste will certainly have a lot to do with it, though it will probably taste along the lines of other “skinny” beers. Rather than a Kickstarter, Lean Machine is currently generating funding through preorders on their website. Instead of just preordering product, you have the opportunity to buy a Shareholder’s Exclusive which includes a 24 pack of Lean Machine when it’s available, $150 of Lean Machine Brands Inc. stock, a hat and shirt, plus and invite to the launch party in Kelowna, BC or Calgary, AB. There is also a double stock option for $300 which includes an extra 24 pack as well.
Hat tip to my friend Kathy on the tip!
