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Armstrong Joins SRAM as an Investor

Written by Tyler Benedict
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Lance Armstrong has invested several million dollars in Chicago-based SRAM and will serve as a technical adviser.  He’ll also be racing on SRAM’s components during his comeback tour.  The Wall Street Journal has the full story here.
Tyler Benedict
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Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

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