2010 Trek Madone – More Pics and “Official” Info

The 2010 Trek Madone, which we covered in great detail in this post, incorporates a plethora of new technologies, including their DuoTap ANT+ wireless sensor for cadence and speed built into the rear chainstay.  We received a few extra photos from Trek and wanted to share…hit ‘more’ to see them along with the “official” press release about the new bike.  Check our original post for more detail photos.

Click the image to enlarge.  The range of colors, on display at this year’s Tour de France.

PRESS RELEASE: Trek Bicycle introduced an all-new 6 Series Madone, the stiffest, lightest, and fastest Madone yet. Unveiled to the world against the backdrop of the Col de la Madone—the storied climb where seven-time Tour de France Champion Lance Armstrong has tested his pre-Tour fitness since 1998, and the climb for which the Madone is named—the new 6 Series Madone establishes a new benchmark for total performance, pushing the boundaries of road bike design and integration with a host of new technologies, including the latest addition to Trek’s proprietary OCLV Carbon family, OCLV2.

“The 6 Series Madone represents another major technological milestone for Trek,” noted Trek’s Road and Triathlon Brand Manager, Nick Howe. “We’ve been working on this project since before the release of our last Madone [in 2007], and have been through 70 design iterations before we had a product worthy of the Madone designation. To be able to introduce the bike in the place where it received its name is very special for us, and we’re excited about sharing it with the world.”

“There are new ideas integrated into this bike,” noted seven-time Tour de France Champion and Trek athlete, Lance Armstrong. “This is next generation stuff. The Madone has evolved, and we’ve ended up with something that’s the lightest, stiffest, fastest, best bike that I’ve ever ridden. I think there’s no doubt that the equipment we’ll ride in this Tour de France will be far and away the best equipment in the peloton.”

“With this new Madone, we have everything…all the technology at our disposal,” added 2007 Tour de France Champion, Alberto Contador.

Pivotal to the development of the new 6 Series Madone was a Trek-pioneered engineering approach called Load Path Design. Using sophisticated data acquisition hardware mounted to a specially equipped Madone, Trek engineers were able to collect the “data stream” created by an actual rider riding down an actual road. Analyzing this data gave Trek engineers the most accurate picture possible of the real-life forces affecting a road frame, which then allowed them to design a frame with those forces in mind. The benefit of Load Path Design in the new 6 Series Madone is a frame that’s not only 150g lighter, but also 17% stiffer at the head tube (for laser-sharp, predictable handling) and 43% more vertically compliant at the seatmast (for all day riding comfort).

The 6 Series Madone also brings to market the latest OCLV Carbon innovation—OCLV2—which offers unprecedented quality control, exquisite ride quality, and the world’s best strength and stiffness values per frame weight. OCLV2 is built around three Trek-exclusive technologies that, together, make OCLV2 the most advanced carbon in the industry: Stepjoint™ technology; Resin Right™ technology; and Net Molding™ technology. Thanks to Stepjoint™ technology, the 6 Series Madone’s lugs join together perfectly, with no excess carbon, and with consistent tube wall thickness throughout. The joints are stronger, the ride quality consistent, and the fit and finish impeccable. Resin Right™ technology gives Trek ultimate control over the resin distribution in 6 Series Madone frames, for consistent compaction and the elimination of fiber irregularities. Finally, Net Molding™ allows Trek to trim frame weight by building Precision Fit Sockets™ for the bottom bracket and headset bearings directly into the frame itself, as well as create ultra-consistent lug dimensions for superior 6 Series Madone frame alignment.

Up front, the 6 Series Madone uses the industry’s first asymmetric steer tube fork. Built using the same No90 construction technique as the current 5 Series Madone, which utilizes carbon’s inherent straight-line strength to make an extremely strong, incredibly lightweight fork, the 6 Series Madone’s new E2 Asymmetric fork features an oval, rather than a round steer tube, providing an 18% improvement in lateral stiffness and a 15% improvement in vertical compliance. The result is a fork with an unparalleled combination of steering precision and road-smoothing comfort.

Finally, the new 6 Series Madone takes the integration concept started by the current 5 Series Madone to the next level, and beyond. The industry’s best cable management system allows the 6 Series Madone to shift flawlessly and brake better, all while preserving the 6 Series Madone’s smooth lines. New DuoTrap sensor technology places the computer sensor directly in the frame itself, for unbeatable aesthetics and seamless integration with most ANT+ wireless computers, power meters, and other compatible devices. And built-in compatibility with Shimano’s new Di2 electronic groupo means the 6 Series Madone offers the industry’s best Di2 integration without modification.

Available right now through Trek-authorized independent bicycle dealers, the 6 Series Madone is offered in four models (the 6.9, 6.9 WSD, 6.5, and 6.5 WSD), three fit platforms (Pro, Performance, and WSD), and is fully customizable through Trek’s Project One program. From frame color, to drivetrain, all the way down to cable housing color, Project One puts you in the designer’s seat, letting you build the 6 Series Madone that’s perfect for you.