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Cervelo Enters Exclusive Agreement to Sell to PON

Written by Tyler Benedict
8 Comments
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We have news that Cervelo yesterday entered an exclusive agreement to sell to PON Holdings BV.

Our exclusive source says co-founder Phil White will stay on board for two years and that the brand has several “firsts” products coming early in 2012, including the new P5 time trial/triathlon bike.

Insiders are saying the partnership will bring heavy financial resources to fuel growth and brand development.

PON Holdings BV is a Dutch family run trading and services company that focuses on improving marketing, distribution and logistics for partner companies. More as we get it.
Tyler Benedict
11,282 articles

Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

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wv cycling
wv cycling
12 years ago

Please tell me that I’m not the only person who thought that said “porn” for a half second…

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Whatever
Whatever
12 years ago

Who’s Cervelo again?

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tom
tom
12 years ago

Just a brand with overpriced bikes and a big name…no one special…

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stratosrally
stratosrally
12 years ago

wv cycling – I actually read it as “Cervelo enters exclusive agreement to sell porn”… ;0

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greg
greg
12 years ago

i love porn
i mean pon

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Sevo
Sevo
12 years ago

WV-Yep you were. 😉

Whatever-Sure people say that about you.

Tom-Whatever.

I’m excited for this. Cervelo has quietly led a lot of cool advances in bike parts (if you know anything about the industry, Whatever and Tom obviously don’t) and have gone from an obscure Canuck brand to a respected world leader pretty quick. I still would love to hunt down a Renaissance (sp?) and if I had the money I’d have a soloist.

Cervelo has been good at making good bikes. Sometime not always adapting the latest trends one moment (and often for good reason) and on the other side setting the latest trends (often for good reason).

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JorritW
JorritW
12 years ago

That’s really funny cause PON is the distributor for Porsche, Skoda, Audi, Seat, Continental, Goodyear, a lot of other brands (they recently purchased “Gazelle” bikes)

But as you guessed they also distribute Volkswagen also known as VW.

Remember Cervelo is also known as Vroomen-White design, yes VW!!

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Robin
Robin
12 years ago

Vroomen-White Design is separate from Cervelo and isn’t part of this sale.

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