Reviewed here last December, Hammerhead’s Thumper trail bike bike is a capable ride at a great price- but its graphics weren’t well received and riders heard in the name too little twofour-stroke moto and too much Bambi’s BFF. Rather than digging in, the folks at Hammerhead have recognized the market’s desire for more understated graphics and are now offering purchasers a free paint upgrade to one of ten Spectrum Powder Works paint and decal combinations. And the Bambi thing? They’ve gone back to the bike’s working name: the 120X.
We love it when a company is able to see the need for a change- and even more so when they’re agile enough to make it happen. Hit the jump to see all six powdercoated colors (we’d love to see photos of the blue once painted) and two graphics options and to read the full release!
Hammerhead’s New Graphics Released
Offering Free Spectrum Powder Works Paint Job w/ New Graphics
Tulsa, OK – In a surprising move just weeks after their announcement of a graphics change to the first Hammerhead model in almost a decade, Hammerhead Bicycles is now offering consumers the option of six different custom colors with the new graphics, being painted by Spectrum Powder Works in Colorado Springs.
“We saw this as an opportunity to really let people know we are dedicated to our brand and our customers. Rather than have a production run of bikes out there in the market place that people were buying because of a price point, but were not stoked about the graphics, we’ve decided that we’d rather take the hit to our bottom line and have people completely and totally stoked on the bike” says Hammerhead’s owner Scott Robertson. The new graphics are much more understated and the model name has changed from ‘Thumper’ to ‘120X’. “We loved the name Thumper because of it’s tie in with the brand’s roots in Austin, TX and the Thumper Trail where this bike shines, but people weren’t getting to that connection unless they were from Austin, and the only other association with the name was the little rabbit in Bambi. 
So we went back to the original nomenclature from the first Hammerhead bikes, and we’re calling this one 120X to designate it’s 120mm of travel and all mountain prowess” Robertson explains. The production bikes will offer the new updated graphics and will be available in two colors, white and anodized black. For the same price, and while supplies last, you can have the same bike with your choice of 6 different powder coated colors. See hammerheadbicycles.com for information on the 120X and how to get in on this limited time offer.
