Brooklyn-Bicycle-Co-Willow-new-lugged-crown-fork-headbadge-branding Brooklyn-Bicycle-Co-Willow-new-branding

We saw the Brooklyn Bicycle Co. range last year during the trade show rounds and were interested in their well put-together package at a great price level. Following up with them, it looks like things just keep getting better. Same price, but with some across-the-board improvements to spec since we last talked to them.

Join us across the break for more breakdown and pics if the bikes…

Bedford 1
Bedford 1

Brooklyn Bicycle Co. tells us they have “grown up a bit, to say the least” over that past few years. They have made some pretty big changes based on customer demand and dealer feedback, not the least of which is new branding. Previously Brooklyn Cruiser when we saw them at Interbike last year, they’ve renamed themselves Brooklyn Bicycle Co. to better reflect their growing offerings. They have expanded out from the cruiser idea to more of a solid quality simple city bike, like their carry over Bedford base model.

“Over the past few years, Grant Petersen of Rivendell (he’s on their advisory board) has been instrumental in getting our bikes to where they need to be, and early feedback on these new models and enhancements is that we nailed the combination of quality and price point.”

So what’s new for 2014?

  • new BKC branding respects the growth on the company
  • while new metal headbadges show the new name
  • new lightweight 4130 CroMO steel main frame tube sets for all bikes
  • a step up to sealed bearing for better hub durability
  • move to freewheels for all bikes (no more coaster brakes)
  • long-reach dual pivot brakes for better stopping power
  • new aluminum cranks to help shed weight
  • downtube water bottle bosses on the diamond frames
  • now standard 700c wheels across all models
  • all new stainless steel bolts and other hardware to survive life in the city
  • new weather sealed aluminum headsets, to minimize maintenance needs
Franklin 7
Franklin 7

The new step-through framed Franklin joins the Bedford (which returns as a single toptube frame, dropping the second tube) as their basic affordable city bikes, with full coverage, painted-to-match fenders and chain guards. Both are now available as $399 single speeds or for $489 with Shimano Acera 7-speed derailleurs.

Willow 7
Willow 7

The Willow and Diggs models also carry over from last year. The step-through Willow and double toptube Diggs add 3 ($579) or 7 ($749) speed Nexus internally geared hubs and aluminum rear racks to the mix. In addition to the chain guards; a full coverage painted-to-match steel chain guard for the Willow and an aluminum chainring guard on the Diggs, these two also upgrade to smoother riding lugged crown forks.

Driggs 7
Driggs 7

Sizing is limited, at just 2 sizes for each style. Brooklyn Bicycle Co. feels that with the target city bike style the bikes should suit a wide range of riders (5’5”-6’5” for the diamond and 4’11”-6’2” for step-through frames.) They are also not featherweights, at about 28 pounds complete on average, but that sounds about right for a sturdy bike to survive a tough urban life, but still be fun to ride.

Brooklyn Bicycle Co. bikes are stocked at several bike shops in the NYC area, but can also be ordered online, then delivered and assembled at partnering independent bike shops across the country through their innovative Buy & Ride Program.


  1. I bought this bike and literally returned it back to the store within 36 hours.

    I bike pretty often so I needed something that I can use every day for at least 30 minutes. The first 10 minutes of riding the bike were a breeze, I was infatuated with the color, handle bars, seat, and the overall design. While the bedford model is beautiful to look at, it’s literally a pain in the ass to ride. After 15 minutes I couldn’t sit on it anymore. I felt every single bump, crevasse, and pebble that I rode over. And I live in the heart of NYC, and I only ride on freshly paved, clean roads.

    One of the best and worst features of this bicycle are the handlebars. They are beautiful and original, but they are completely not fit for a human wrist. The parallel grips cause strain on the carpal bones of the wrist (look up wrist anatomy). It puts it in an improper angle where the tendons are strained and within 20 minutes cause serious aches.

    Oh and I should let you know that I’m 21 years old and been doing sports nearly all my life, so this isn’t coming from someone who has onset osteoporosis.

    If you do end up spending money for such a bike, make sure you save up to pay for the wrist and lower back surgery.

  2. Jackson – nice post, the giveaway that your post was a sham is when you mentioned you only ride on freshly paved, clean roads. They don’t exist in NYC mate. Thanks for the wrist anatomy lessons though – they’ll come in handy never.

  3. I find the rediculous comment about the handlebars causing wrist issues to be the best part of the troll post – considering how they actually put your hands in a more natural/neutral position.

    Anyway, the Driggs looks to be an excellent bike. My interest is totally piqued.

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