Deity’s roots may lie in the dirt jump scene, but these days their namesake components are just as likely to be found on the DH bike of a World Cup racer as they are on an enduro bike at your local trails. Just over 10 years since the company was founded, Eric and Sadie Davies are still very much focused on the rider owned part of the company as well as staying true to their original vision. Still experiencing impressive growth, Eric mentioned that they were in the process of building a completely new headquarters (still in Idaho) that will give them a much bigger footprint to work from. Genuinely excited to see their products added to bikes on the World Cup DH circuit, Deity continues to pump out new products in an array of colors, even though Eric is still a big fan of just black.
Among the new goods that were officially launched at Sea Otter, the TMac signature pedals are slated for a June release. Get a first look plus full details on the new BladeRunner pedals, BlackLabel Bars, and Micro DM and Cavity 35 stems next…
Details were slim on Tyler McCaul’s signature pedal, but you can expect a huge platform with an aggressively concave shape. Running 14 traction pins per side with room for more will ensure that either your foot stays put or your shins get destroyed. More in June.
Available now is the new BladeRunner Pedal. Touted as the thinnest and largest Deity pedal yet, the extruded and CNC machined 6061 T6 aluminum body measures 103 x 100mm and just 11mm thick at the outer edges. Between the traction grooves machined into the platform, the 10 concave traction pins per side, and the mud shedding design, you shouldn’t have trouble keeping your feet in place.
The pedals spin on a stepped chromo axle and multiple bearings/DU bushings per pedal. Rebuild kits will be available and Deity claims you can completely rebuild the pedals without removing them from the bike. Available in 6 colors, the pedals have a claimed weight of 370g per pair and an MSRP of $143.99.
Following the success of the original BlackLabels, the bars will now be available in both 25mm and 38mm rise (up from the original 15mm rise). Meant for DH, Enduro, or AM riding, the bars use a custom butted 7075 T73 aluminum and measure in at 787mm wide, 31.8mm clamp, and 9 degree bend with 5 degree upsweep. Claimed weights are listed at 315g for the 25mm rise and 320g for the 38mm rise, with both options available in 5 colors for $95.99 with a lifetime crash replacement plan. Available in may.
The Cavity 35 stem refers to the trend towards shorter and shorter stems, not the clamp diameter which in this case is still 31.8mm. The 35mm length is a new size for the Cavity stem series and continues the use of a 6061 T6 aluminum body with a 55mm wide clamping surface and short 33mm stack height. Rounded edges are meant to be easy on the knees in a crash, and material has been removed where possible to shed weight for a 150g stem. Available in 5 colors, the Cavity 35 sells for $99.99 and includes a lifetime warranty. Available in May.
Finally, Deity has their DH racers covered with their new Micro DM stem. CNC machined from 7075 T73 aluminum, the stems offer a single 30mm length with a 65mm wide platform for 31.8mm bars. The 10mm stack height is capable thanks to the hidden front crown bolts which uses the standard Boxxer mounting pattern. Available in 6 colors, the stems come in at 110g with a lifetime warranty for $104.99. Also available in May.
