Ding bike light- bottom view

While cycling lights have become much brighter in the past few years, urban riders are looking in a whole different direction when it comes to light innovation- sideways. Recently Bikerumor previewed the Hueray light-up grips which follow this principle, but the Ding goes a step further and projects a large beam of light on the ground around you. The idea was hatched after the Ding’s creator Des Burns was almost hit by a motorist, who said they didn’t see him even though his front and rear lights were on.

The Ding light has typical forward lighting for the cyclists visibility, but a separate light also projects downwards in a rectangular shaped beam that covers both sides of the rider to make you much more visible to drivers. The Ding’s Kickstarter campaign is already in full swing, but still needs some funding to go into production. Check out the details of the Ding below the break…

Ding bike light on rider, from behind

The Ding is a fairly compact unit measuring 2″ wide, 3″ long and 1.6″ deep and weighing in at 110g. It uses a rotating clamp that hangs either under your handlebars or your stem to ensure the downward beam isn’t blocked. The strap connects to a light holster so you can quickly un-clip the light itself and leave the clamp behind. The universal strap mount adjusts between 20-40mm to fit on nearly any bar or stem and was designed to be easy to install, even in complete darkness. The Ding comes with a spare silicon strap so you’re not left in the dark if yours happens to break.

Ding bike light, lit on bicycle

The Ding’s forward beam is projected by two LED’s, and maxes out at 400 lumens. The lenses are an angled cut-off type to reduce forward glare, and are designed to eliminate hot spots. The downward beam projects at up to 150 lumens, and illuminates an area 10′ wide and 5′ deep centered around the rider.

A single button controls the Ding by scrolling through the light’s five different modes. The largest battery possible was used to provide good burn times, and although it should run for several years the battery is actually replaceable. The Ding charges by USB in 5 hours, and the battery’s charge port is protected from the elements by a rubber insert on the light holster. See the graphic below for the various modes and run times.

Ding bike light, run times and modes chart

The Ding has been tested for off-road trail riding, and can take the abuse of rough terrain. The company tested with a rider who used two Ding lights, which would output 800 lumens. There are far brighter lights available, so I’d suggest pairing a Ding with a stronger helmet light for full speed night riding. For commuters however, the Ding is a brilliant concept.

The Ding light comes in either all grey or with green, blue or orange colored front bezels. The retail price will eventually be $92 USD, but currently Kickstarter supporters can still buy in for $72. The Ding’s Kickstarter campaign is on until Sat. June 27th, and if successful the first shipments are expected to go out around October.



  1. I like the thought that of this, adding light to make the rider more visible.

    An idea I had was to have a small LED on the end of a rear fender that shines a light on the back of the cyclist. Illuminating the back of the cyclist would create a big bright lighted area that would be visible to cars like a lighted billboard. Looking at the first picture of the rider in this article the cyclist himself is simply a black silhouette, so not visible until the car’s headlights are pointed in his direction.

  2. At some point, I didn’t have a tail light handy, but did have two headlights. I mounted one from saddle rails so it pointed down instead of straight back, and set it to blink. Did a great job illuminating the bike and the ground around me. Seemed to be effective, too. I think Ding is onto something… but not really anything that couldn’t be accomplished with a second cheap headlight mounted to point down.

  3. Great idea from DING really neat and different to what you usually see. I once tried to use a spare light and point it downwards, it did not work well and all I got was a round spot on the ground. looking at the DING and there website I think they have developed a special optical lens to project hat much light and into a cool rectangle shape. I have just bought one, it was cheaper then was is stated on here, the price on bikerumor is in Australian dollars and not US. I hope they get funded, I really want this!

  4. Ay Up twin-beam lights are good for this, and plenty bright enough: one down, one ahead. I run them front and rear (rear with the red caps).

    In the video it looks like they are using a Mini-USB (Old Tech) vs a Micro-USB (Nearly all cellphone chargers). If it’s a new light, please use a current connector technology.

    It’s a cool concept, but I wonder how it works in the real world. Can it be accomplished with a downward facing extra headlamp. This idea is giving me some though about using one of my old lower powered headlamps in the downward configuration.

  6. It’s too bad there isn’t any lower end price options for the kick-starter, I would have backed this project but I’m not willing to pay the extra $19 just to pick a color option that I may not like or doesn’t match my bike. Otherwise this looks like a great concept–and it makes you wonder why it hasn’t been done sooner since the LED technology boomed.

  7. Tom,
    There is no advantage to Micro USB for this application. The Micro chargers are extremely delicate, my kids have gone through a half dozen of them on their tablets. Mini USB works just fine and is more durable.

  8. i had an idea like this, but a string of cheap LEDs surrounding the bottom edge of a helmet, from one ear around back to the other. it would light up your clothes and the bike in general. this is also why i prefer pulsing rear lights as opposed to blinking ones – it’s easier for motorists to recognize you as a bike…

  9. J,

    The advantage to the micro-usb charger is nearly everyone has one. Every phone except apple uses micro-usb.
    USB-C is not quite the standard, but will be in the next year. New Android M phones will have it and I suspect apple may be joining the standard party and include USB-C. Hopefully light manufacturers will follow suit.

    BTW, I haven’t had trouble with micro-usb except the occasional dust bunny in the port. A needle fixes that.

  10. Hi Nick
    Thank you for your comments.There is still a grey colour bezel option at the current price point. The earlier price points were extra special early bird discounts. We still think you’re getting a great product at a great price for AU$95 as the RRP will be around AU$120.
    Thanks for your interest in Ding.

    Hi Patrick.
    Thank you for you comments. We have spent a lot of time testing and refining the light diffusion optics for Ding, which are custom designed based on our automotive lighting engineering knowledge. This means the actual light beam is a lot higher quality for the output compared to the many currently available lights we tested against during our prototyping phase. Following real world testing and feedback from a rang of test riders, we believe we have go the balance of size, weight, run time and output just right for this model.

    Hi Tom.
    Thanks for your comments. Whether to use mini-usb or micro-usb was a challenge, and we agree with your comments that almost everyone has a micro-usb now. We went with Mini for a range of reasons including strength and durability.

    Thanks everyone for your interest! Kind regards, Michael, Team Ding.

  11. This is an excellent piece of technology to be able to see not only forward but also see my own feet when I look down,gives me more confidence as a rider,can’t wait to use it.

  12. Great concept, with decent implementation. I do think some compromise had to happen with battery life to achieve a “svelte” form factor, though.

    One question for the Ding Lights folks: Have you guys considered running the light in a down-firing-only mode as a possible backup to another light? What were your thoughts?

    In any case, I think this would be a great secondary light paired with a more powerful main front light with more battery capacity, such as Cat Eye’s Volt 1200. That unit has a 6200mAh replaceable battery, and incredible endurance when run at 600 lumens or 200 lumens.

  13. How does lighting up the road make you more visible to cars?, all their marketing videos are looking down onto one bike, I don’t see any videos with cars around

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