Fox Buys Part of Marzocchi, Aims to Expand Suspension Line Up?

Alex, if Fox see the big M as a way to enter the lower end of the market you might find that Super Monster coming back real soon – with elastomers and on low end bikes.

I agree with Andy and mortimer- it seems like Fox is buying Marzocchi before someone else does it first. And then Fox will likely use the Marzocchi brand as a way to get into a market they otherwise wouldn’t taint themselves with: lower end stuff. It need not be as low as hypermarket level cheap, the new Marzocchi could become an RST competitor- although names like “Bomber” and “Monster” could sell well to people who buy bikes for 200USD.

@Ruben- true, they might integrate some of the best Marzocchi tech into their own Fox-brand forks. This is one possible positive outcome of the buy, and one that does not exclude the more negative one in which the Marzocchi name becomes a low (hypermarket bikes) or mid-price (RST) brand.

If Marzocchi mountain bike products have demand, there is absolutely no reason to not maintain Marzocchi as a high end separate brand. Marzocchi should be helped with better production streamlining and OEM fitments.

There are lots of parent owned companies that are still operated as defacto separate companies. The buyer just realized the co. was cheap to get and may just need some capital to clean house and re-establish.

Or they could be like GM/GE and completely ruin it.

I find that hard to believe! Since why would fox strategically position marzocchi on par with Fox products to cannibalize sales? It will be interesting how this turns out.

@Andy – hehe, we must have headhunters on our mind….cannibals!

I’ve been riding Marzocchi since the mid 90’s when they were making air oil, and Rockshox were selling over priced rubber bumpers. Fox will most likely take the top end tech and brand it Fox, and take the entry level stuff and make it compete with RST, Suntour, more likely the Suntour XC-R air oil, and entry level Rockshox. The Rockshox XC30’s is most likely what it will go head to head with as you don’t see Fox shox on bikes in the $800-$2k range, and that leaves a lot of room, and a lot of bikes. I doubt they will be on $150 Wallygoose, as those have no name brand forks, and Fox isn’t dumb enough to waste the brand on that. I could see a lot of Marzocchi on entry level gravity and enduro bikes.