If you’ve been around cycling long enough stateside, you’ve probably heard of the MS150. A series of cycling based fundraisers put on by the National Multiple Sclerosis Society, riders from across the country gather to ride as a fundraiser for MS. But the U.S. is not alone in the fight against the crippling disease. Australia has their own cycling based fundraisers like the MS Melbourne Cycle put on by MS. Just ahead of the 10th anniversary of the ride, MS worked with the Ad Agency Grey Australia to create a bike that would help those unaffected by the disease to understand what life is like for those that are affected. It’s a powerful message that reminds you to never judge based on outward appearances…
H/T to Adweek
