Specialized Bicycles founder Mike Sinyard interview about how he started the company and advice for entrepreneurs

Mike Sinyard started Specialized Bicycles more than four decades ago and it’s grown into one of the largest, most popular bike brands in the world. But he started out just like every other entrepreneur, with one small step. First, it was importing European parts. Then it was a high end clincher road bike tire. Now, it’s a complete range of bikes and components, a fit system, charitable foundation focused on beating ADHD with exercise, and more. Here, in a rare live interview, is the story in Mike’s own words…

For full show notes, links and more photos, read the full blog post on The Build Cycle!


  1. First… and in before the hatefest commences.

    Thanks for doing this series. They are great to see a window into the history of some very influential people and businesses.

  2. I really enjoyed the conversation. We are in year 3 launching a new bike product and can very much relate to the passion, challenges and dreams that Mike had / has in building the Specialized brand. Someday we might reach out to them for some collaborations.

    Thanks again for asking good, probing and difficult questions.


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