As most cyclists know Floyd Landis won the 2006 Tour de France. Seventy two hours later, he was stripped of that title, then spent years fighting doping allegations in the courts at a huge emotional and financial cost. Fast forward 10 years and he’s shrugged it all off to launch Floyd’s of Leadville, a hemp-product brand of capsules, tinctures and other products that eschew THC for the legal ingredient CBD oil. It’s a far more expensive ingredient, but it’s legal in all 50 states, and believers say it provides all of the pain relief benefits of smoking marijuana (or more, even) without getting you high. As the medical establishment creeps all-too-slowly toward this natural alternative to addictive opioids, entrepreneurs like Floyd are pushing forward with their own products.
Besides being a cyclist, my interest here is how he bounced back from a very dark time, something any entrepreneur might experience after failing at a first business attempt. And how he’s moving forward in a progressive if not questionable industry that’s heavy on regulation. What made him want to launch a “marijuana” business? It’s all here in this amazing interview with former pro cyclist Floyd Landis!
For full show notes, links and more photos, read the full blog post on The Build Cycle!
