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Pirelli road bike tires add direct-to-consumer channel on top of retail

Written by Tyler Benedict
where to buy pirelli road bike tires
7 Comments
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The all-new Pirelli PZero road bike tires launched this past summer with some innovative tech & reasonable pricing. And now Pirelli are already building out a multi-channel retail strategy. Sold initially through bike shops and independent retailers, they’ve now opened up their own online store to increase consumer availability. At launch, the program is limited to select European markets (Italy, France, Spain, Germany, Benelux & the U.K.). In addition to the tires, the’ll use their e-commerce platform to offer limited edition capsule collections, including an upcoming Pirelli Design x Castelli cycling apparel collaboration. We’ve reached out to check in on more details about direct & shop availability of the promising new tires outside of these select markets, and will update when we know more.

Velo.Pirelli.com
Tyler Benedict
11,281 articles

Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

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Volsung
Volsung
6 years ago

That’s great. I’m tired of bike shops who don’t adjust their model to take into consideration new fangled internet shopping.

If I look something up from the comfort of my own toilet I shouldn’t be made to feel guilty because I bought it for the best price I could find rather than ordering through a bike shop that did literally nothing to sell it to me.

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JJ
JJ
6 years ago
Reply to  Volsung

That’s great Volsung, keep buying your rubber online and continue wondering why nobody likes you at your LBS.

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Volsung
Volsung
6 years ago
Reply to  JJ

If it were up to my LBS I’d be buying Specialized bags instead of the Swift Industries or Revelate Designs bags they copied. I’ll do my product research based off of real life hive mind reviews purchased straight from the manufacturer rather than your guilt based economy, thankyouverymuch.

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Jimmy
Jimmy
6 years ago

Volsung, I was initially bittered by your comment….. After thinking about it awhile I think you are a truth-speaker. Thanks for your comment.
As an exbikeshop owner I find myself often holding my breath wondering how long bikeshops can hold out.
Pirelli: I can’t envision a single tire of yours I’ve ever seen? Are you sure you don’t need the bicycle shops to tell their customers your tires are cool and worth investing in?

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Spoon
Spoon
6 years ago

Find a decent bike shop Volsung. They will look after you price wise and you will help a independent business survive before wiggle and amazon etc take over the world.

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Volsong
Volsong
6 years ago
Reply to  Spoon

Amazon is actually made up of a whole bunch of independent mini shops and the lowest priced one generally gets the first business, however when I shop there I get it at a lower price, 0.5% goes to the charity of my choice, and they pay their warehouse employees 5 dollars an hour more than my LBS pays their employees.

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harold
harold
6 years ago

With the evident explosion of bike riders, and buyers, i believe there is room for all. As an online store in the USA, I am excited by how many online shoppers there are.

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