In terms of professional sponsorships, Jeff Lenosky and Giant Bicycles have been together for ages. Officially, it’s been 17 years of Lenosky hopping around on various Giant models, but it feels like just about every early mountain bike video had a cameo from the duo. Over the years, Lenosky has figured out how to stay relevant from Trials demonstrations to his latest Trail Boss video series, but as they say, all good things must come to an end.

However, this is not the end for Lenosky’s riding career. Instead, Jeff says that he has new partners already lined up and will be announcing them in the new year!


  1. I met Jeff at a trials demonstration at Killington. He put on a great show and really put out a great energy to the crowd. It really impressed me that he was able to bring that kind of enthusiasm after so many years in the industry. Jeff made it a fun event for everyone who attended even non-riders and couldn’t have been more approachable following the show. Best of luck Jeff!

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