There are a lot of ways you could celebrate your 25th anniversary. Traditionally, 25 years is usually celebrated with something made from silver. However, Focus skipped the silver step and went straight for the gold. A gold leaf Focus MARES CX bike that is.

Focus celebrates 25 years w/ one off 24k gold MARES CX bike

Focus celebrates 25 years w/ one off 24k gold MARES CX bike Focus celebrates 25 years w/ one off 24k gold MARES CX bike

Inspired by Mike Kluge’s 1992 world CX title, as the founder of Focus bikes, Mike was presented with the opportunity to build a MARES exactly how he would prefer. The icing on the proverbial cake would be a custom paint job by ETOE/Martin Grey which would feature real 24k gold leaf.

The carbon frame was hand painted and plenty of gold leaf was applied to ensure that the bike stands out.

Focus celebrates 25 years w/ one off 24k gold MARES CX bike Focus celebrates 25 years w/ one off 24k gold MARES CX bike Focus celebrates 25 years w/ one off 24k gold MARES CX bike

As you would expect for the 25th anniversary bike for the founder and former World Champion, the build on this MARES is nothing short of spectacular. A full Shimano Di2 11 speed drivetrain with Dura Ace hydraulic brakes and Trickstuff rotors kicks things off. Of course a golden chain and gold accented Crankbrothers pedals provide some matching accents. The MARES rolls on Tune Schwarzbrenner wheels (and Dugast Rhino tires) with Princess Skyline & Prince hubs along with a Tune Geiles Teil 110mm stem with Tune Cap and an Easton E100 48cm bar. Finishing touches include a Tune Starkes Stuck seat post with custom SQlab carbon 611 saddle with gold rails, and the World Championship stripes in the headset spacers.

focus-bikes.com

11 COMMENTS

  1. I’m glad that Focus can do projects like this while fully pulling out of the US market, and leaving a ton of dealers hanging with prebooked “carry over” bikes that was really just selling out Focus’s inventory.

  2. Their head of marketing claimed last year that they would be mostly out of the bicycle market within 5 years and would just sell e-bikes. So that move doesn’t surprise me. At least Pon Holdings haven’t indicated that they will totally sacrifice any of their other bicycle brands, such as Santa Cruz or Cervelo.

    • Some people don’t like visible finishing tape. I’d glue the end down in that case, but it’s technically not “wrong”, just different.

    • It works just fine wrapped “backwards”. If you wrap them loose the edges will start getting messed up eventually, but if you wrap them tight the tape will last just as long as normal tape and a lot longer than you should leave tape on a bike because it’ll be disgusting. I’ve done this at least the last 10,000 miles and I quite like it. Looks way better. It does have to be done with tape with glue on the back or the tape will shift on the bars.

  3. James F, you must have bumped your head man! Who wants to use 70 cent electrical tape to finish a 10 k plus bike? Focus wrapped them just fine! Someone actually cared! Dont knock it until you try it!

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