The bicycle industry can be a funny place sometimes. For years, one of the most popular road bikes from Specialized has been their comfort and cobble oriented Roubaix. And while the design and technology of the bike are all Specialized, they’ve had to license the name since 2004 from Advanced Sports Enterprises who has held the Roubaix trademark in the U.S since the early 90’s.
Now that ASE is in bankruptcy proceedings though, Specialized has agreed to pay ASE $700,000 for the trademark according to a recent report by Bicycle Retailer. ASE is the parent company of both Performance Bicycle and ASI – Advance Sports Inc. which includes Fuji, SE, Kestrel, Breezer, Phat Cycles, Tuesday Cycles and Oval Concepts.
While Specialized has apparently agreed to the purchase, the deal is not yet confirmed and won’t be until it goes before a scheduled hearing later this month. For more details, check out the full story over on BRAIN.