Say it with me now: Bike thieves suck! Getting your bike stolen is awful – but getting all of your bikes stolen along with your possessions, and a broken van window to boot? That’s nightmare material right there, and it’s exactly what happened to our friend Jeff Lenosky recently during his Sea Otter Classic West Coast Tour.
While out working with the REEB Cycles Can’d Aid non-profit making bike donations to local kids, Jeff’s van was broken into and they basically cleaned him out. The took the two custom REEB cycles shown above, along with his computers, cameras and hard drives.
So now it’s time for the bike community to help out. These bikes are one of a kind, so they should be easy to spot. REEB has stepped up with a reward if you can help with their return – you get yourself a free steel frame from REEB. Check out the full release below and keep your eye out.
Press Release
April 26th, 2019 – Anaheim, CA – During Jeff Lenosky’s month long Sea Otter Classic west coast tour, rooted in the non-profit Can’d Aid’s children’s bike donations, the REEB Cycles team rider’s van was broken into outside of his hotel in Anaheim, CA the night of April 24th. Everything the 20 year professional and Youtube sensation uses to make a living including his two REEB Cycles bikes, computers, cameras and hard drives with all of his personal and professional data were stolen. REEB Cycles is offering a FREE steel REEB frame for anyone who can help return any of Jeff’s equipment.
Jeff’s West Coast trip included an assembly program where he encouraged over 6,000 kids to get excited about cycling, leading #TrailBoss group rides with locals, hosting a Can’d Aid bike build with Work Horse Bicycles and donating 60 new bikes to an entire class of deserving Title One first graders at Highland Elementary while wowing them with his trials skills.
Click the video link for KION News coverage of the Seaside Elementary Can’d Aid bike donation.
After the long flight home, Jeff stated “It’s completely demoralizing to spend a month on the road, away from my family, spreading good vibes and getting underprivileged kids on bikes to have the trip end this way. Everything I have compiled, personally and professionally, over many years of effort are housed on that equipment.”
The season started with the Sedona Mtb Festival where Jeff & REEB teamed up for another round of demo rides, group rides, bike builds and bike donations via the non-profit Can’d Aid’s “Treads + Trails” program. Click HERE to take a look at Jeff’s video from his trip to the Sedona Mtb Festival from his Trail Boss Youtube page – The Can’d Aid bike donation starts at around 8:12 in the video.
Earlier this year, Jeff’s unprecedented move after 17 years with Giant Bicycles to the small counter-culture REEB Cycles was partially inspired by the opportunity to align efforts with REEB’s non-profit partner the Can’d Aid. In addition to his hands-on impact at REEB, growing the company with product development, marketing and leveraging his Trail Boss group rides, Jeff serves as a “Treads and Trails” ambassador for Can’d Aid, hosting bike builds and bike donations behalf across the country. Can’d Aid has donated over 2,700 bikes to low income children in the past 5 years.
Jeff serves as a “Treads and Trails” ambassador for Can’d Aid, hosting bike builds and bike donations behalf across the country.
The opportunity to dig-in & work closely with a grass roots mountain bike company, making handmade bikes, like REEB is super motivating. The past few years I’ve been working as an ambassador with the Can’d Aid Foundation for their Treads and Trails Program, which has a big focus on getting low income kids on bikes and outside. REEB has always been about getting people stoked on bikes and their commitment to supporting Can’d Aid Foundation’s mission created a big picture opportunity to work with a core bike company and support a larger goal that is important to me and my career. – Jeff Lenosky.
For every frame sold in 2019 REEB Cycles will donate a Can’d Aid Treads + Trails bike to an underprivileged child. The partnership will allow Can’d Aid to get even more kids outside, enjoying healthy, active lifestyles.
Please contact REEB Cycles and Jeff with any details surrounding his stolen property: Jeff@reebcycles.com and reebme@reebcycles.com :: The free reward is a REEB Cycles steel frame of your choice, model and size.
REEB Cycles started in 2011, as a middle finger to bike thieves after Dale Katechis’ was stolen off of an Oskar Blues Brewery company Jeep.
About REEB Cycles
In 2011 REEB Cycles began fabricating handmade steel single-speeds designed for the steep and rocky terrain of their home in the foothills of Colorado’s Rocky Mountains. Since then Chris Sulfrian and a core group of riders have led the progression of the bikes including their American Made flagship #Dikyelous2 hardtail. In 2017 REEB announced the Sqweeb, their first full suspension offering that has been updated for 2019 with the help of fabricator and racer Adam Prosise. In addition to designing and fabricating all bikes in-house in Lyons, CO, REEB runs a demo, retail and full service bike shop at CyclHOPS Bike Cantina restaurant in Longmont, CO. REEB operates the REEB Ranch; a mountain bike, wedding and event space with overnight accommodations against the beautiful backdrop of DuPont State Forest in Hendersonville, NC. For every frame sold in 2019 REEB Cycles will donate a Can’d Aid Treads + Trails bike to an underprivileged child. The partnership will allow Can’d Aid to get even more kids outside, enjoying healthy, active lifestyles.
For more information contact REEBme@reebcycles or call the full service REEB/CyclHOPS bike shop at 720.600.5964.
Instagram – @reebcycles
About Jeff Lenosky
Jeff Lenosky has done more for freeriding and trials cycling in the US than anyone else alive today. His commitment to the sport transcends decades of competition, instruction, and giving back to the riding community he so loves. This New Jersey native fearlessly trail blazed a path for MTB, technical freeriding, street and urban riding in the US as we know it. Nowadays Jeff takes his technical riding skills to the trail where he features them in his Youtube Series “Trail Boss” Traveling the globe, searching out seemingly impossible trails, Jeff also gives riders tips to become a “Trail Boss” themselves. Check out Jeff’s YouTube channel here, and be sure to subscribe.
About Can’d Aid
Can’d Aid is all about spreading people powered do-goodery through Towns, Tunes, Treads + Trails and Love Yur Mama efforts nationwide. Since its inception in 2013, more than 1.5 million cans of water have been shipped post-disaster, over 2,700 bikes have been built for underprivileged youth, 1,000 instruments have been donated and the equivalent of 33 million cans recycled. To donate, join the do-goodery or find out more, please visit candaid.org.
