Headed to Kona for the Ironman World Championship? Dreaming of faster wheels to set your personal best? Then you may want to check out the recently updated Zipp Trade In, Speed Up program. First launched earlier this year, the original program was only open to owners of Zipp wheels. If you had an older set of Zipp wheels, you could trade them in towards a new pair. But now, the program has expanded to include wheels from other brands as well.
According to Zipp the Trade In, Speed Up program is now open to owners of “select Non-Zipp Carbon Wheels.” The catch is that you have to be headed to Kona, or live in the United States.
To upgrade your wheels literally just in time for Ironman Kona, Zipp is working with HP Bike Works to offer on the spot upgrades to qualifying racers. The shop will use their account with The Pro’s Closet to determine if your wheels qualify for the upgrade, and will then get you a trade in value for the wheels if they do. That includes any Zipp carbon wheels or “select non-Zipp carbon wheels” so you’ll have to see if your wheels qualify at the shop if they’re not Zipps.
For those riders not headed to Kona, but living in the U.S., you’ll also be eligible for the Trade In, Speed Up program with your Zipp or possibly non-Zipp carbon wheels. The process is the same, just through your local Zipp dealer with the trade-in value being deducted from the price of your new Zipp wheels.
Check out your local Zipp dealer, stop by the SRAM/Zipp store at the Ironman Kona Expo, or click the link below for more information.