Sensitivus Gauge ApS is a Danish manufacturer of electronics, and just announced power meter technology… that starts as low as $6. In the race-to-the-bottom of price, do we have a new standard that will allow power meters for virtually every bike on the planet?

While this isn’t the first budget power meter to catch our attention, there is a bit more to the story. The actual product is called the SG53, and it amounts to the bare electronic components of what can become a functioning power meter (strain gauges plus a lithium battery). Cranks are not included, nor the labor of attaching the electronics to the crank spindle.

Put another way, Sensitivus aims to be a B2B supplier of component parts to companies that will create and sell complete systems. In their own words, “Sensitivus provides full non-exclusive access to schematics, source code, mechanical drawings, reference designs, and all the know-how needed for both the immediate implementation of power meter technology in a crankset and to further develop new solutions including pedal-based power meters.

They continue,

The cost of electronics, in general, is on a constant falling curve and with mature technology, the cost can be very low. In volume, the $6 bill of materials cost for the electronics of a crank-based power meter can now be achieved. With strain gauge costs below $1, the total cost on top of the crankset can be less than $10 depending on the style of power meter manufactured.

Along with the hardware and mechanical parts, Sensitivus provides the complete software setup required to run a power meter product line. This includes smartphone apps, cloud services, back-end tools, and all the test and calibration systems needed for manufacturing.

Sensitivus offers the technology as a way for manufacturers to take the next step and stay competitive in the power meter market with a good margin as retail prices are under pressure and the majority of the market is predicted to shift from after-market to OEM over the next years.”

We will continue to follow this story. For more information or licensing inquiries, check out the link below.



  1. I’ve had the Raceface power meter on my XC bike for about 5 months now. Works great but it is a left leg system.

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