Budnitz Cycles is one of those brands that has definitely elicited strong emotions over the years, and they’ve made some beautiful bikes. So it came as quite a shock to me when they posted that they were going out of business. I wondered why, so I called up Paul to get the scoop.

And his answer?

Well, let’s just say this conversation does not disappoint. It’s short, just 20 minutes, but worth a listen. And his advice for wanna be entrepreneurs at the end is priceless. Here we go…


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  1. “…is one of those brands that has definitely elicited strong emotions…” Very diplomatic of you Tyler.

  2. The claim: “We can’t find the parts from suppliers, couldn’t get a government coronavirus loan/handout and no one wants to buy a frame set, so we’ll give the frames away to a charity.”
    The reality: “We can’t find the parts from suppliers to sell the complete bike so that we can pay the contract frame builders, and we’ve burnt bridges with four other framebuilders already, so word is getting out… and we couldn’t get a coronavirus loan/handout.”

    • I half listened to the pod cast, the point about not selling frame sets struck me as pure BS, and a smoke screen. Budnitz was probably making all the money on the package, and if they couldn’t get parts to mark up exorbitantly, they’d have to make money on the frameset, and nobody capable of building a bike would pay what they want.

  3. I stopped listening about halfway through. It sounded like a “poor us” story. While it’s unfortunate for any company to go out of business and it’s sad they’ve had to close the doors I’ve always thought their bikes were way overpriced. I don’t buy the claim that sales dried up at the time of the pandemic. And they alluded to the fact the company was struggling when they said they were looking at moving to an employee owned collective business model before the pandemic came along. People who have enough money to spend $5500+ on a titanium urban bike are for the most part not the demographic that goes in to financial ruin a few weeks into an economic downturn.

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