Canadian pro freerider Brett Rheeder says he needed a handlebar to survive his brutal riding (slope)style from Crankworx to Rampage, so he set out to design his own and now we have Title components. From that first alloy handlebar sketch, Title quickly grew to a full suite of cockpit components – bars, stems, seatposts, saddles, even a gyro – and even into wheelsets, too. All built to handle freeride abuse, Title components are generally affordable and ship direct-to-consumer…
Title Components freeride-ready cockpit & carbon wheels
After a little more than two years in the works, Brett Rheeder has launched Title – his new rider-owned freeride component company.
The range of handlebars, stems, saddles, seatposts, and wheels have all been “designed, tested and proven at the biggest mountain bike competitions in the world” by the Title team, “from Rampage to Crankworx”. We ca
From the direct-mount DH stem to the light carbon post, the whole line-up is built to be tough, rated for trail to all-mountain to freeride & downhill in almost all cases. Pretty much only the exception is the made-in-Canada carbon rims that build into discipline-specific carbon wheels.
Title AH1 alloy handlebars
The bars are where it started, and The Title Brand has essentially one alloy bar – the AH1 – offered in two clamp sizes & two or three rise options. They all are drawn from 7050-T74 aluminum with spiral internal butting for a balance of low weight & high strength (claimed from 321g 31.8, 370g for 35mm).
The AH1 sell for CAD$110 (~$82) and is offered in 31.8mm or 35mm clamps and 25mm, 38mm, or 50mm (31.8-only) rise. All are 810mm wide with center guides & cut marks, and feature 5° up & 8° backsweep.
Title components ST1 & DM1 machined alloy stems
To clamp those bars you need a matching stem. Title offers the standard ST1 in 31.8 or 35mm clamps for CAD$130 (~$97), and the direct-mount DM-1 in 35mm only for CAD$150 (~$112).
The zero rise ST1 is available in 31.8 x 31mm & 35mm lengths, or 35 x 35mm & 40mm lengths – machined from 6061-T6 alloy blocks. The 20mm rise DM1 is 46mm long and machined from a 7075-T73 alloy block.
All use stainless steel hardware, get removable 4-bolt faceplates and are rated for any mountain biking you can throw at them. Oil slick bolts are available as a CAD$15 upgrade for the ST1.
Title components G1 gyro brake detangler setup
For those dirt jumpers dialing their barspins, Title also has a premium G1 gyro setup to free your cables for the spin. There are options for narrow or fat headtubes with internal headsets, and of course the ST1 stem will work with the setup. The made-in-Canada gyro itself sells for CAD$200, or CAD$250 as a bundle with cables & brake lever, or even fifty bucks more with a Shimano mechanical disc brake caliper.
Title carbon CP1 & alloy AP1 seatposts, clamp & JS1 & MS1 saddles
Title components offers two 2-bolt seatposts – the carbon CP1 post and aluminum AP1 post. The UD carbon post is claimed to be one of the lightest on the market at just 163g in 30.9mm diameter x 300mm long (167g in 31.6), yet it is still rated for DH & dirt jumping. The post gets a full carbon construction, even the head & 2-bolt clamp.
The CAD$65 (~$49) zero offset AP1 is a forged 2014-T6 alloy seatpost with the same head style, available in 27.2 (218g), 30.9 (234g) & 31.6 (239g) x 300mm options. There’s also a CAD$20 alloy clamp in five different sizes to fit most bikes.
Two saddles are offered – the CAD$80 JS1 & CAD$100 MS1. The padded135x224mm JS1 with its chromoly rails & reinforced top at 282g is intended as a slopestyle or dirtjump saddle. The more narrow, lightly padded MS1 is 133x279mm and weighs 232g with chromoly rails for XC, enduro & DH.
Title Carbon Wheels – Made in Canada!
Last, but not least are a whole family of Title Carbon Wheels, made in Canada. The wheels are all built around Title’s own carbon rims laid up by hand in Kamloops, BC by We Are One Composites – the same folks who make some of the Industry Nine carbon rims now. Title’s idea behind carbon vs. alloy was of course to reduce rotational weight, but also to allow them to work layups to improve resiliency & impact-resistance.
Specifically, that means the CDH carbon downhill rims are built for higher lateral stiffness while allowing big vertical impacts to be absorbed. On the other hand, the CAM carbon all-mountain rim is designed for even lower radial stiffness to better track irregular trail surfaces. The CDJ carbon dirt jump rim then prioritized staying true even in the most brutal flat landings.
Carbon rims alone sell for CAD$575 (~430$) for 30mm internal CHD or 30mm internal CAM in 27.5 or 29″, or CAD$510 (~$381) for the 26″ only, 26mm internal CDJ. Complete wheelset with Industry 9 101 hubs start at CAD$1600 (~$1195), or CAD$1875 (~$1400) for the dirtjumpers.
Brett Rheeder is insane, and insanely smooth on a bike in Return to Earth
Now a tiny bit off topic, for anyone who wants a refresher on the insane riding style of Trek C3 Project team rider Brett Rheeder, just watch this clip from Anthill Films’ Return to Earth that we saw a couple months back. Even if you’ve seen it before, it is 100% worth another four minutes of your time. If that piqued your interest and you want to watch the full 47 minute film, it is streaming on Amazon, AppleTV, Google Play or Vimeo.