Bicycle Reality TV? ENVE issues casting call for show featuring the ultimate ATB adventure Are you willing to push through 18 hours of discomfort for the sake of personal growth, transcendence, and transformation … and to win a bike?… Written by Kristen Arendt August 27, 2021
Life Time acquires Sea Otter Classic, growing their event empire After 30 years in the running, the Sea Otter Classic is getting a change of ownership. Life Time announced today that the lifestyle brand has… Written by Kristen Arendt August 03, 2021
Adidas 3D Printed Eyewear Spits Out Lightest Frame with Maximum Ventilation These days, it seems like you can 3D print just about anything. Helmets, tools, pedals, saddles, bikes, even shoes are now being created out of thin… Written by Kristen Arendt July 30, 2021