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Bianchi crossed with Starbucks Reserve as the American coffee brews up in Italy

Bianchi Starbucks Reserve collabo, limited edition steel all-road adventure touring gravel bike
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We’d already heard that Starbucks was set to open their first coffee shop in Italy this week, and apparently Italian bike maker Bianchi is getting in on the game. To coincide with Starbucks’ pilgrimage to the mythical home of the espresso, Bianchi has created the exclusive Bianchi Starbucks Reserve – a steel gravel bike equally suited to a coffee shop run or your next adventure ride.

Bianchi Starbucks Reserve edition all-road gravel bike

Bianchi Starbucks Reserve collabo, limited edition steel all-road adventure touring gravel bike complete

Don’t worry American Frappuccinos won’t be invading Italy, the coffee shop is one of the brand’s more tastefully dubbed Starbucks Reserve Roastery and Tasting Room. What that means isn’t entirely clear to me, but the Milan cafe is said to be “devoted to the roasting, extraction and packaging of [Starbucks’] high-quality types of coffee, sourced from small-batch producers all around the world.” Oh, and it serves cocktails, too.

Bianchi – also founded in Milan – is one of several Italian companies to have partnered with Starbucks for exclusive Starbucks Reserve merch.

Bianchi Starbucks Reserve collabo, limited edition steel all-road adventure touring gravel bike in-store merch available only in Milan

So anyway, Bianchi worked with Starbucks to create a special edition gravel bike, exclusively for sale at the Starbucks Reserve Roastery in Milan. Designed to be a classically styled, even trendy bike that you might but in a cafe, it is still a pretty capable ride as well. Picked out of their all-road line, the Bianchi Starbucks Reserve is a modern disc brake steel gravel road bike with a carbon fork and affordable components.

Bianchi Starbucks Reserve Tech Details

Bianchi Starbucks Reserve collabo, limited edition steel all-road adventure touring gravel bike

The special edition bike is essentially a rebadged Bianchi Orso – the latest iteration of Bianchi’s long-running Volpe all-road, adventure & touring bike. The straightforward butted steel frame & fork get modern details like flat mount disc brakes, 12mm thru-axles, and a 1.5″ tapered steerer fork. At the same time it keeps the classics – a 27.2mm seatpost, traditional BSA threaded BB, full coverage fender braze-ons, a rear rack mount, plus three bottle cage mounts on the frame & two more on the fork legs.

Bianchi Starbucks Reserve collabo, limited edition steel all-road adventure touring gravel bike

The Bianchi Starbucks Reserve should be available in the same eight size range as the Orso (46-61cm) and will fit up to 700c x 42mm tires. Complete spec on the bike looks to be a Shimano Tiagra 2×10 drivetrain with mechanical disc brakes, 40mm Kenda Flintridge tires and coffee brown synthetic leather saddle & matching bar tape.

Get the bike now, only in the Milan cafe open today. Pricing isn’t official. You’ll find it there only, for 2250€!

Bianchi.com & StarbucksReserve.com

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19 Comments
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BMX
BMX
6 years ago

Ha, Ha so they want people to pay to ride around and advertise their company. Not the way the world works bozos.

JBikes
JBikes
6 years ago
Reply to  BMX

Really, how many bikes have huge logos of the manufacturer on them?
How many tops/shirts, especially in the sporting world, have huge logos and people willingly buy them?

Not sure this is exactly the same, but people seemingly love to advertise for free.

Al
Al
6 years ago
Reply to  JBikes

You’re right JBikes, this is the norm. I’ve always thought it’s absolute madness to PAY to be an advertising billboard. There are some exceptions here, like brands that are not-for-profit, or brands that genuinely build community – but it’s my experience that they’re few and far between.

Seraph
Seraph
6 years ago
Reply to  BMX

So I’m guessing that you ride around on a home-built frame and use components that only you make and customize?

Bmx
Bmx
6 years ago
Reply to  Seraph

Yep. Removed the big logos off my bikes and dont wear a clothes with words on them.

Kyjo
Kyjo
6 years ago
Reply to  Bmx

You say that’s not the world works, when clearly it is the way the world works.

lottaSpokes
lottaSpokes
6 years ago

April Fool’s?

onrhodes
6 years ago

That’s not a carbon fork in the pics!

benitio
benitio
6 years ago

Obviously creating this kind of thing is just a way for both brands to partner up on some advertising/marketing…issue a few press releases on the co-branded merch and see what kind of coverage they get. There’s probably little intention of actually selling many of these – I’d be interested in how many are even produced (or how many Orsos are re-painted) – and especially at what sizing – for a single shop in Milan.

I do like the Orsos though…and to my knowledge they all have steel forks….

Maus Haus
Maus Haus
6 years ago

Wonder if Raleigh was even approached since they are Seattle “area” brand. Bianchi is a little cooler since it’s Italian and Raleigh is English w/ tea. Ok, Bianchi makes more sense for coffee, never mind.

Noah Behnke
6 years ago

Can’t wait for the Chipotle Cinelli, and the Panera Pinarello to also drop…

Kyjo
Kyjo
6 years ago

Are you sure? They pay employees to go to school, my brother got a decent amount of his education paid for by them. That sounds like they value their workers. Doesn’t sound like piss poor values to me.

Record11carbon
Record11carbon
6 years ago
Reply to  Kyjo

I am positive. Frankly, darn near anything from California or Seattle is beyond the scope of my understanding. Then again, I achieve the things I learned in life and they will not hand it to me for simply breathing

Gears4Good
6 years ago

Yikes… that massive headtube…

Crash Bandicoot
Crash Bandicoot
6 years ago

Seems like a natural fit. I mean Starbucks has been making its coffee out of recycled bicycle tires for years.

Roborbob
Roborbob
6 years ago

Great comment. And they solved the plastic straw problem by molding a sipper into a plastic lid.

hleogr
6 years ago

Looks like a copy of a Specialized Sequoia Base Version to me. Perhaps with a little less sloping geometry.

pm732
6 years ago

wait am i on bicycleretailer right now?

Cheese
Cheese
6 years ago
Reply to  pm732

No, you can tell because the ads aren’t quite as seizure inducing

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