Bianchi brings more than 130 years of bicycle racing together with 70 years of Ferrari motorsports racing for their new luxury Italian cycling project. Dubbed Bianchi for Scuderia Ferrari, the new project is a collaboration of two unique racing design teams with different approaches to going fast & looking good while doing it.
The concept of the collaboration, and originally driven by the car maker, was to bring the exclusive Ferrari DNA into the cycling industry. Bianchi takes inspiration from the technical expertise of the Scuderia Ferrari Racing Team and together they aim to develop a new level of performance luxury in cycling.
The goal is to develop a complete bike lineup, including road, tri, mountain, and kids bikes, plus city & e-bikes. The first real bike to come out of the project though is the new SF01 road bike.
Bianchi for Scuderia Ferrari SF01 road bike
The Bianchi for Scuderia Ferrari SF01 road bike started life as the ultralight Specialissima frame. At 780g for a size 55cm it seemed the first step for the premium project, and for the most part gets a special finish and customized components to turn it into a Ferrari. A big part of that is the proper Ferrari Rosso Corse racing red paint made by hand in Bianchi’s Italian shop.
It makes the SF01 available in two color schemes either the red+matte black or alternate matte black+red.
Custom Scuderia Ferrari touches
The SF01 then gets a host of custom Scuderia Ferrari graphics to create the unique luxe package.
That goes a bit beyond a few prancing horse logos to even some subtle text graphics of the ‘Ferrari Stables’ racing line.
Customized components
Italian brand Astute provides the full carbon saddle…
and velvety touch Luxury Black bar tape with Ferrari logo touches.
Custom rolling stock is provided by way of a set of new Fulcrum Speed 40C Carbon 1420g clincher wheels wrapped with another Italian classic Pirelli’s new nano silica P Zero clincher tires.
The SF01 is available with either a Campagnolo Super Record EPS gruppo or a Dura-Ace Di2 groupset to meet any premium buyer’s tastes.
And of course it is premium. The Bianchi for Scuderia Ferrari SF01 road bike has a single unified global price tag of 15,000€.
That will get you all of the custom finished components, plus either premium drivetrain option.
The bikes will be available starting from November 2017 in select locales and more so from the start of 2018. They will sell through a new elite type of luxury dealers mixed from both inside and out of the current Bianchi dealer network, picking only the most premium shops to match the Ferrari brand.
