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Blue Bikes To Donate $100 to IMBA-SORBA For Every MTB Sold

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Blue Cycles has made a nod to mountain bike advocacy with a new partnership with the Southern Off Road Bicycle Association (SORBA), donating $100 from every Blue mountain bike sale to SORBA’s efforts.

Press Release:

For 2010 Blue Competition cycles has partnered with the Southern Off Road Bicycle Association(SORBA) to help assist SORBA in its devotion to promoting land access, trail preservation, and new trail development in order to enhance mountain bike touring, racing, fun, and fellowship for all mountain bicyclists in the southeastern United States. While Blue is devoted to making great quality bicycles, they also understand that cyclists of all ages need places to ride them and their commitment to helping non-profit groups such as SORBA is a great way to not only help promote the sport of cycling, but to ensure it has a bright future.

Blue Competition Cycles National Sales Manager, Chance Regina “Here at Blue, we all ride, both on the road and off-road. We know that without the help of groups like SORBA, we wouldn’t have the kind of quality trail riding that we have in the southeast, so our support of their efforts really was an easy decision to make.” Blue has committed to donating $100 from the sale of every MTB to SORBA-IMBA to help build and maintain trails all across the country. Tom Sauret, Executive Director of SORBA and Regional Director of IMBA says “The partnership with Blue is a great example of the bike industry working with IMBA and SORBA to help grow mountain biking and bike culture. We are grateful for this important support, and are looking forward to great future together.”

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