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Branchy Rear Derailleur Guard Zip-Ties to Your Frame to Protect from Repeated Whacks

Branchy Derailleur Guard mounted to chain stay
11 Comments
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You didn’t have to know where the Branchy booth was at Eurobike – you could hear it. The constant whack, whack, whack was a successful way of gaining attention, which drew show goers to a derailleur guard getting a repeated spanking. 

That guard is the Branchy, a plastic derailleur guard that mounts to your bike’s chain stay to protect it from damage. The simple guard weighs just 35g, and attaches with both a 3M VHB adhesive strip, and three burly zip ties. 

Sitting in front of the rear derailleur, Branchy is designed to deflect grasses, sticks, rocks, and anything else that might tangle or damager your derailleur. The guard is flexible enough not to break (the guard or your chain stay), but stiff enough to deflect sizable impacts. 

Made in Spain, Branchy sells for 49 Euro and ships direct in environmentally friendly cardboard packaging. 

branchyprotection.com

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11 Comments
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Champs
Champs
1 year ago

This isn’t the worst idea and a derailleur is going to cost you more, but €49 is really squeezing you for that benefit from an injection molded (?) piece of plastic in a fancy cardboard box.

Back in the day, this would’ve been a side hustle posted in the classified section of a magazine.

As much as things don’t change, this would have shown up in a couple weeks after your order arrived, the check cleared, and the guy got around to bagging one up and mailing it out to you. I guess some things are better now.

Marcellus
Marcellus
1 year ago
Reply to  Champs

I can only guess, but I think just the variable part of the cost is low. The tooling cost for this product will be quiet significant and will account for the biggest part of the retail price, as long as this product doesn’t sell in huge numbers.

Rider
1 year ago
Reply to  Marcellus

We’re talking about 35 grams of plastic. Even if they 3D-printed each piece, there would be no real justification for this price.

Sean
1 year ago
Reply to  Rider

You’d be surprised how expensive injection molding tooling is. If it is indeed injection molded, they have to sell it for this much unless they somehow plan to sell hundreds of thousands of them. The price has nothing to do with the cost of the material. That’s pennies. It’s all about the tooling.

However, if it’s 3D printed, this price does seem a bit steep.

Ekim
Ekim
1 year ago

Great idea but overpriced. I understand what molds cost to build but you’ll get your money back a lot quicker if you drop the price by 20 euro’s and you’ll sell a ton more.

Glenn Olsen
1 year ago

There is a another DERAILLEUR GUARD available that covers your derailleur and acts as a skid plate and serves the same function as the BRANCHY along with more coverage…
It’s made by GEO HANDGUARDS and it’s available on their web store or AMAZON for just $30.00! http://www.geohandguards.com
https://youtu.be/MoL9cuQ1Sps

BIKEFX
BIKEFX
1 year ago
Reply to  Glenn Olsen

+1!

Max Neges
Max Neges
1 year ago

Over 60 bucks for a piece of plastic. I’d pay that if 50 dollars went to charity which removed useless plastic from the ocean. Otherwise, they’re out of their minds!

Ed LLorca
Ed LLorca
1 year ago

Looks flimsy and certainly overpriced.

mud
mud
1 year ago

I pity the fool who worked the Branchy booth at Eurobike.

MTB 246 Rentals LTD
9 months ago

I saw this in person at Sea Otter Classic this year and it looks compelling. Especially for ebikes who can get into terrain that normal bikes won’t and offer protection. However, the price point for me is too steep. I have 8 bikes in my rental fleet and would love to have this on all, but pricing scared me away. Especially on a first gen product.
I could see a Chinese knock-off of this coming and disrupting their market share.

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