Campagnolo teases new “Dream Bigger” campaign after two years of record growth for the classic Italian road gruppo maker. A big part has been the success of their late, but great Ekar 13sp gravel groupset. Having parts actually manufactured in Europe hasn’t hurt in two years of supply chain disruptions. And don’t forget that the last two Tours de France were both won on Campagnolo Super Record EPS groupsets.

But now Campy is sitting on a stack of more than 100 new technology patents, so we can only imagine what innovation is set to drop out of the Vicenza, Italy factory next? It could be any day now…

Campagnolo Dream Bigger: beyond gravel, back to road racing, too?!

Campagnolo Dream Bigger goes beyond gravel groupset, back to road racing gruppo, wireless Super Record EPS, chainring

c. Campagnolo

The success of Campy’s late to the gravel party, but still delivered strong embrace of gravel with their unique Ekar 1x 13-speed mechanical gravel groupset has surely give the brand a boost, and a much-needed revitalization of a brand that had bordered on become a bit niche, only for ultra-premium custom road bikes.

Campagnolo Dream Bigger goes beyond gravel groupset, back to road racing gruppo, wireless Super Record EPS, Ekar crankset

Plus, there’s no denying that Ekar earned Campagnolo a new audience, and likely a new & younger generation of riders.

What’s changed in two years? What’s N3W?

Campagnolo N3W freehub body Tech Feature in detail, new Campy backwards compatible gravel road bike wheels

Campagnolo says that their staff numbers have increased by 30% over the past two years and 45% increased product turnover, as they shift to meet increased demand. In fact, their Italy & Romania factory capacity has been boosted by 75% to meet that growing demand. OEM spec of Campy groupsets has grown 5x since 2019, representing a remarkable return for the company, and their strongest growth since the 1980s.

All of that means Campagnolo has both more incentive and more resources to really start innovating again. (Don’t forget they were the first to market with at least road 10-speed & 12-speed, too.)

new campagnolo EPS shifters with additional function buttons

Campy now has also registered more than “100 new technology patents since 2020″. A growing electronics engineering team especially has been key for the future expansion plans at Campagnolo. They’ve added a bunch of new experts to their existing development team, clearly looking to the future.

#What’s coming next for Campagnolo and their Dream Bigger idea?

tadej pogacar bike

c. Colnago, image by Bettini Photo

If the rumors hold up, we could see an all-new wireless Super Record EPS groupset coming soon, as early as this summer. After Tadej Pogačar won the last two runnings of the Tour de France, we would be surprised to see a new group for the Slovenian to race this July.

Campagnolo is old school cool

Don’t forget that Campy is a legacy road racing brand, remember their gravel campaign “Born Before Roads” called back to racing road bikes before asphalt was even a thing when they started in 1933.

Campagnolo Dream Bigger goes beyond gravel groupset, back to road racing gruppo, wireless Super Record EPS?

Campagnolo says ‘Dream Bigger’ will be the cornerstone for telling their story this year -“highlighting the aspirational mindset of the brand, with a clear call to action to customers, as the historic company enters an innovative new era“.

Campagnolo Dream Bigger, beyond gravel groupset_back to road racing gruppo, where next?

Innovation sounds good.

Now we just have to wait and see, what’s next for Campy?

Campagnolo.com/DreamBigger

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31 Comments
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Gordon
Gordon
2 months ago

Great news. But why can’t I buy a not too expensive bike with their equipment?

Tom
Tom
2 months ago
Reply to  Gordon

Quality

Andrew
2 months ago
Reply to  Gordon

You can, tifosi, dolan , planet – x
All very reasonable/ cheap bikes with chorus potenza or ekar .

Johannes
Johannes
2 months ago
Reply to  Gordon

Hi, just build it yourway. Buy your components and make your own project. The best thing is, you can combine components cross different groups to build your dream bike, with your budget.

Stingray
Stingray
2 months ago
Reply to  Gordon

Simple….Because you are not rich. Campagnolo is for cyclist who want the best….. (it’s a joke)

Jimm
Jimm
2 months ago
Reply to  Gordon

You can, just not the top tier equipment. And if you mean an already built bike, yes that is hard because bike mfg go all in on Shimano and SRAM.

Jommypeka
Jommypeka
2 months ago
Reply to  Gordon

Hi Gordon. There are afew reasons. The biggest one is due to their manufacturing being in Europe, whereas the majority of bicycle manufacturing is in the far East. Its much easier for companies to choose a Shimano groupset to put on their reasonably priced frameset as logistically they’re much closer. The price is also less for an equivalent shimano groupset compared with Campagnolo, along with most lower end wheelsets being equipped with shimano freehub bodies opposed to campagnolo ones. It means a company can create a bicycle to retail for £1000 for example instead of £1400. Why would the consumer pay more for the same product? That extra £400 could pay for your helmet/shoes/pedals etc.

Monstercross News
Monstercross News
2 months ago
Reply to  Gordon

Because it’s always cheaper too buy once. You’ll have that Ekar group longer than you’ll have the frameset. 🙂

Carlmon
Carlmon
2 months ago
Reply to  Gordon

Top tier Campy costs less than top tier Shimano, while performing better, more reliable, and longer lasting. Shimano’s mid-range groups have nearly identical features and performance of their top-tier (but with heavier, cheaper materials), where Campy drops features from their mid-range that make their top tier perform better than Shimano. Perhaps this is why Shimano dominates the ‘affordable’ market.

Don netto
Don netto
2 months ago
Reply to  Carlmon

Not true. Campy top tier is more expensive than Shimano top tier. But really durable.

Elwyy
Elwyy
2 months ago
Reply to  Gordon

Look for a Tifosi Ekar on eBay – new ones at a third off £1999. Just bought one, and I am very pleased.

Ali Bracegirdle
Ali Bracegirdle
2 months ago
Reply to  Elwyy

Good luck with Tiffosi, they say they have warranty but the owners ‘chickens’ will say No!

Wipperman_15
Wipperman_15
2 months ago

Will they ever think about a return to MTB?? That’s a pretty big market going untapped, and MTB riders don’t tend to be influenced by mythical history, like road riders do.

Wayne
Wayne
2 months ago
Reply to  Wipperman_15

That would be my guess. The tech from the Ekar groupset just needs flat bar shifters and brake leavers…

K-Pop is dangerous to your health
K-Pop is dangerous to your health
2 months ago

EKAR EPS

Carlmon
Carlmon
2 months ago

EPS wouldn’t hurt as an option, but I’m glad Ekar comes mechanical. I don’t want electronic shifting on any bike, much less a gravel bike that might have to function for multiple days without recharging on an adventure ride. I just don’t see the point when mechanical shifting is more reliable, and never needs charging.

Alex
Alex
2 months ago
Reply to  Carlmon

Disagree. Eagle AXS is loved for a reason. Just carry a couple of batteries along your way, they’re not heavy. I would love EPS on Ekar.

Chris
Chris
2 months ago

There will be no further “EPS” groups.. the next iteration of electronic shifting will be wireless/semi wireless..

sean
sean
2 months ago

A little bird said Ekar EPS…… peep.peep.

HiFi
HiFi
2 months ago

Campagnolo’s biggest innovation (in plain sight) is carbon fibre. Carbon is stronger, stiffer, and lighter than aluminium. Period. But OEMs tell shimano keep it light and (somehow) keep it cheap. So shimano try to compete, with thin-walled aluminium cranks to keep their costs down, but it just doesn’t work and shows potential dangers for the rider (try googling ‘instagram thanksshimano’). Campagnolo groupsets are properly engineered in carbon, for the exact same reasons as your carbon frameset and wheelset, not hokey aluminium from the 1990s.

Campagnolo rolled out 2×12 in carbon 4 years ago without a hitch, but 2022 worldtour pro shimano teams are only now being supplied a 12sp groupset, but minus the crankset, with no date for its eventual supply, suggesting they still haven’t got it right. Looking forward instead to a smooth and well engineered 2×13 roll out from campagnolo!

HiFi
HiFi
2 months ago

Campagnolo’s biggest innovation (in plain sight) is carbon fibre. Carbon is stronger, stiffer, and lighter than aluminium. Period.

S. MULLINS
S. MULLINS
2 months ago

I rode Campy for 40 years .The most dependable and superior components. Would ride them still yet, but I’m old now

Oldschoolroadie
Oldschoolroadie
2 months ago

Great news, thought they were going under. After so many failures with Potenza, Centaur, Powertorque, etc. it seems as if one good product got them back in business! Hope they keep it that way, maybe make an affordable electronic groupset. I also think they need to design a “cheap” road group for low end bikes to get some OEM presence and revenue.

HiFi
HiFi
2 months ago

Campagnolo’s biggest innovation (in plain sight) is carbon fibre. Carbon is stronger, stiffer, and lighter than aluminium. Period.

Astro_Kraken
Astro_Kraken
2 months ago

I’ve never used anything smaller than the 12 tooth cog on my Ekar cassette. A 13-39 13s option would be great for us climbing clydes who coast downhill.

byron
byron
2 months ago
Reply to  Astro_Kraken

The correct solution would be to size down your chainring. Cassettes determine how wide your gear range is. Chainrings shift that range higher or lower. You should get a smaller chainring if you never need to go fast.

BNystrom
BNystrom
2 months ago
Reply to  byron

No, the correct solution is for Campy to offer more cassette options for people who don’t race. I would much rather have smaller gaps between gears than tiny cogs that don’t spin smoothly and wear faster (assuming that I actually used them). I’m still hoping that someone will make a 13-29 or 13-32 12-speed cassette for Campy road groups.

Mario
Mario
2 months ago
Reply to  BNystrom

Miche do those cassettes. Plus you can buy sprockets individually, I think.

Buzz
Buzz
21 days ago
Reply to  Astro_Kraken

Agree that going larger cassette like 13-30 or even 14-34 or to whatever is better for many reasons over going smaller chainring. Several articles I’ve read say that larger cogs are more durable and produce considerable less resistance (by many watts) for a given gear ratio. A company like SRAM’s drive to smaller sprockets is wrong direction and probably more based in lower per unit material production costs while charging same price for component than based in any science.

Cryogenii
Cryogenii
2 months ago

A 1×13 EPS MTB set would be interesting

Haydos
Haydos
2 months ago

Next version of EPS to be semi-wireless and not called EPS anymore.