Choose your own Aether: Giro introduces custom helmet program ‘Tuesday 25’

The new Giro Aether MIPS is already a pretty unique helmet, but it’s about to stand out even more. Starting today, as of right now, you can design your own fully custom Aether MIPS as part of Giro’s new ‘Tuesday 25’ program. Each week, the first 25 riders to submit their designs to Giro, after 12am Pacific time, will get their custom helmets created with pricing starting at $400. Each week will be limited to just 25 riders and the helmets will be produced and shipped directly to the rider within 4-6 weeks.

The helmets will include custom packaging with what looks to be a custom helmet pod to keep your pricey lid safe when traveling.

Riders will be able to customize almost every color option on the helmet from individual panels with solid colors, fades, or patterns.

You’ll also be able to choose the color of the graphics, Fit system, straps, and more. Giro says there’s something like 805 million possible combinations so the chances of showing up to your favorite group ride with the same helmet as someone else are pretty slim.

Go wild, or keep it mild, whatever your preference, you can make it happen. The custom Aether helmets will be available exclusively from Giro.com or from five retail partners including R&A Cycles, BicycleHaus, Palo Alto Bicycles, Contender Bicycles, and River City Bicycles.

giro.com