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Clif Bar Introduces New Bars, Beverages, and Blocks

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Clif Bar Quench Rehydration Beverage

Clif Bar introduced a new beverages- Quench. Quench is a ready-serve drink designed to be a tasty rehydration beverage. Unlike some of their powdered mixes which also provides proteins and more energy. It’s nice that Quench is 88 percent organic and uses organic evaporated cane juice rather than high-fructose corn syrup.

Several other product lines are getting a new additions: White Chocolate Macadamia Nut is the new bar flavor, Lemon is the new Builder’s protein bar flavor, and Mountain Berry is the new Shot Bloks flavor. Also, the Fastpack packaging for Shot Bloks, which used almost 50% less packaging material, will now be the only package used; completely replacing the original pouches.

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Brian Stevens
14 years ago

Daniel –

By way of introduction, I handle PR for CLIF BAR.

First off, thanks for a great post from last Thursday! The CLIF folks were ecstatic when we passed this one along.

One request: The name of CLIF’s protein bar is “Builder’s.” Just wondering if you can amend the Build reference to Builder’s?

– Brian

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