Under the phrase Слава Україні! Героям слава! / Glory to Ukraine! Glory to the heroes! the people of 3T are offering support in a time of unprecedented modern conflict in the way they know best… gravel bikes. Buy this exceptionally limited edition custom-painted Exploro RaceMax Ukraine edition carbon gravel bike, and all of the proceeds raised will go directly to relief efforts supporting the Ukrainian people who are fighting, suffering & worse as a result of the hard to describe Russian invasion of their nation at the edge of Europe.

Exploro RaceMax Ukraine ltd. gravel bike

3T Exploro RaceMax Ukraine edition gravel bike, Glory to Ukraine

c. 3T

They were pretty clear that this isn’t meant to be marketing, so I’ll try to say TTT, Tecnologia del Tubo Torino as few times as possible. But they are lending their support by building up a few of these custom Exploro RaceMax Ukraine edition gravel bikes, painted in the colors of the Ukrainian flag, and selling them to raise money to support Ukrainians in need.

The limited run of Exploro RaceMax bikes are being built up with Campagnolo groupsets, carbon wheels, and will get finished with a unique set of Ukrainian flag color-matched gravel tires that Vittoria is donating too. Beside the symbolic blue & yellow colors from the national flag, the bike is finished with the slogan Слава Україні! Героям слава! on its toptube (translation: Glory to Ukraine! Glory to the heroes!)

Exploro RaceMax Ukraine – Pricing & availability

3T Exploro RaceMax Ukraine edition gravel bike, complete

The Exploro RaceMax Ukraine edition gravel bike is being offered for 7500€, and 3T is donating the bikes so 100% of the money raised will be give to their local Italian wing of the International Red Cross, earmarked for aid to the Ukrainian people in need.

Only a very ‘few units’ of the limited edition Ukraine freedom bike will be made available in standard sizes, for the simple reason that they have almost no stock, as all bikes of their bikes are currently sold out. But CEO Rene Wiertz tells us, for this cause they’ll make some available.

Order one by reaching out to 3T via their blog or by email at: info@3T.bike with subject ‘Ukraine’. Bikes ordered now will be shipped within six weeks.

blog.3T.bike


_RideForUkraine by ROUVY

If you don’t have the funds to buy a fancy new gravel bike to support Ukraine, you can also just ride your current bike inside to help. Rouvy’s virtual #RideforUkraine lets you ride through the pre-bombed streets of Kiev to raise money for humanitarian aid in Ukraine. Every cyclist that rides their fundraiser route generates a donation to UNICEF.

13 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Z P
Z P
3 months ago

Nah, how about you just donate the 7500€ to the Red Cross now and not wait 6 weeks to have your virtue signaled bike delivered?

Jason Etter
Jason Etter
3 months ago
Reply to  Z P

^^^^^SO MUCH THIS!!!!!

deal
deal
3 months ago
Reply to  Jason Etter

Isn’t this donating 7500 AND receiving the bike you may have been saving up for? I’d understand someone to be willing to buy a bike and the proceeds going to red cross.However, what person is going to donate that large some of money instead? People are cool but not that cool.

Jeff
Jeff
3 months ago

Nothing like a good war to sell some more bikes. How low can you get as a company. Why not just donate the money right away? Why make the people of Ukraine wait for someone to buy the bike? Oh yeah, no free virtu signaling and advertising from doing that. If you really cared you would have already sent the money and not had to make a huge fuss about it. 3T, make sure you have good lighting for the photo op when you hand over that oversized check. You can use it for the Instagram

Raymond
Raymond
3 months ago
Reply to  Jeff

Sir, this is a Wendy’s

whatever
whatever
3 months ago

Shamelessly trying to cash in on what is happening in the Ukraine. This ranks down there with the low of the low. Certainly wouldn’t call this “ethical”. Makes me wonder about the “ethics” of the company on QC, warranty, and other minor annoyances at that company.

Matt
Matt
3 months ago
Reply to  whatever

How is 3T trying to cash in if they are giving 100% of the sale of these bikes to the Red Cross?

I fail to see how this is a bad thing. Someone may be on the fence about getting a gravel bike and this could be what pushes them over. So in the end they get a great bike with a cool color scheme, the Red Cross gets money that they might not have gotten anyway. Because if that person had not spend $7500 on this bike then they would have spent it on another bike instead and no money would have gone to the Red Cross.

Not sure how people are struggling to not put 2 and 2 together here.

whatever
whatever
3 months ago
Reply to  Matt

First it says “proceeds”, meaning “profits” not the full sale. From an accounting perspective, it could easily be a “no profit”, and therefore no cash. Beyond that, as others have alluded to, the time horizon would be beyond the point of likely doing anything legitimately helpful. Ukraine need immediate help, not pie in the sky help 8-9 months from now. At which point 3T says “we tried” and there is nothing to donate to, if there are any “profits” to donate.

Not sure how you are struggling to see how people would be suspicious. People ARE putting “2 and 2 together”, and it smells bad. Bad look at best.in trying to use the Ukraine situation for publicity.

You don’t agree for whatever reason/motive, fine by me.

Gillis
Gillis
3 months ago
Reply to  whatever

Reading comprehension is not your strong suit. Or you’re lazy and just stopped after the first paragraph.

If you had kept reading you would have seen that the bikes are donated and 100% is going to the Red Cross.

Also if you had kept reading you would have seen that they ship in 6 weeks of purchase. So the money should be moved along within or by that time not your out of thin air 8-9 months (as exactly no one alluded to). And you’re crazy if you think they won’t need help in 6 weeks or even in 9 months, their lives and country have been devastated and it’s not even close to ending at this point. It will take years to recover, if and when it ever ends.

Jason Etter
Jason Etter
3 months ago
Reply to  Gillis

You’re missing the point completely. They’re spending the 7500 on ADVERTISING/virtue signaling. If they actually cared they would skip making the bike and just donate the money. There is no virtue signaling dopamine hit when you don’t scream “look how great I am” before you do something positive though.

People that are actually good/moral don’t need adulation for their deeds. What they’re doing is transactional.

Jason Etter
Jason Etter
3 months ago
Reply to  Gillis

You’re missing the forest through the trees. That 7500 is an advertising expenditure/ a way for whomever down there cooked this up to virtue signal and get that dopamine hit. It’s transactional.

If they truly cared they would simply donate the money.

Honest/moral people that are fighting the good fight don’t require adulation for their actions. Everyone else only has their own best interest at heart.

Destroyer666
Destroyer666
3 months ago
Reply to  Jason Etter

It is sad and frustrating to read comments like yours, Jeff’s and Whatever’s here, especially in relation to such an imporant issue as war – making high judgements about actions without proper understanding.
It was clear in the body text, even clearer in 3T’s blog text and furthermore pointed out in comments that money received from these bikes will go 100% to the Red Cross – for example trying to claim that “proceeds” means something else is just wrong. More importantly, accusing 3T of being “as lows as you can get”, doing a “publicity stunt”, “cashing in” and “not truly caring” is false and arrogant of all of you. So is making sweeping judgements about what all “honest/ moral people” are like and “everybody else”.
Get of you moral high horses – actually your are not even on them.
Слава Україні!

Sajuuk
Sajuuk
3 months ago

I’ll wait for the #EndPalestinianApartheid or #StopEuropeanRacismTowardsNonWhiteRefugees themed bikes thanks…

For the record, I do care about the Ukrainian people (I hope the people I ordered a bunch of band patches from for my battle jacket are alive and safe), but this entire venture has exposed European hypocrisy at its finest.