Too-cool-for-school David Beckham (aka: Goldenballs. aka: Becks) was recently photographed cycling without a helmet, much to the chagrin of UK cycling advocacy groups.
Angela Lee, the Bicycle Helmet Initiative Trust Chief Executive, said: ‘It is particularly disappointing that David Beckham – one of the most influential role models for young people – has been pictured this week riding a bicycle without a helmet.
‘This was a missed opportunity to show many children who are too ‘image conscious’ to wear bicycle helmets that they are an essential accessory for their safety.’
His children, who were riding bicycles with him, were wearing helmets. Get the full story on Metro.co.uk
