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DEAN Brand Gets a “RetroFresh” with New & Classic Finish Options, New Site, More

DEAN Ultimate Bikes Brand and Site RetroFresh Hero(Photos/DEAN Ultimate Bikes)
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News outta Boulder, Colorado, DEAN Ultimate Bikes (DEAN) announced that it had updated its bike line and “RetroFresh”ed its website and visual aesthetics. “DEAN Ultimate Bicycles was our original concept. We are bringing the focus back to our roots in creating top-tier titanium bikes while hitting that nostalgic sweet spot that made us all love these bikes over the decades.”

I somehow missed covering DEAN at last year’s MADE Show, but apparently, that’s where they launched the prototypes of modernized flagship designs. Designs like the Colonel and the El Diente for example.

DEAN considers themselves “one of the USA’s longest continually running titanium bicycle manufacturers” and enjoyed a very positive response from their MADE Show appearance. And, because of that response, they have finalized the designs for their Torreys (gravel), El Diente (road), and Colonel (mountain bike). Thus, invigorating the brand’s look and feel with a “throwback vibe”.

Some of the “RetroFresh” highlights

El Diente

DEAN Ultimate Bikes Brand and Site RetroFresh El Diente

El Diente: Disc and rim options, 3D printed flat mount 160mm standard, T47x86mm BB, fast and racy feel, 700x32c tire (a bit more with Integrated setup), 8 stock sizes, custom available.

DEAN El Diente Geo

DEAN Ultimate Bikes Brand and Site RetroFresh El Diente geo
DEAN Ultimate Bikes Brand and Site RetroFresh El Diente geo chart

El Diente Frame Specs

  • Tire Clearance: 700x32c
  • Rear Hub: 142×12
  • Bottom Bracket: T47x86mm
  • Headset: EC44/ZS44
  • Seattube: 27.2mm, 31.8 clamp
  • Brake: FM160
  • Material: Grade 9 Seamless CWSR 3/2.5 Titanium

Torreys

DEAN Ultimate Bikes Brand and Site RetroFresh Torreys Gravel

Torreys: Disc, 3D printed flat mount 160mm standard, T47x86mm BB, solid “All Rounder” gravel geo, 700x45C tire, 2x gravel drivetrain compatible, 8 stock sizes, custom available.

DEAN Torreys Geo

DEAN Ultimate Bikes Brand and Site RetroFresh Torreys geo
DEAN Ultimate Bikes Brand and Site RetroFresh Torreys geo chart

Torreys Frame Spec

  • Tire Clearance: 700x45c
  • Rear Hub: 142×12
  • Bottom Bracket: T47x86mm
  • Headset: EC44/ZS44
  • Seattube: 27.2mm, 31.8 clamp
  • Brake: FM160
  • Material: Grade 9 Seamless CWSR 3/2.5 Titanium

Colonel

DEAN Ultimate Bikes Brand and Site RetroFresh Colonel MTB
  • Colonel: 29×2.5” tire, UDH, and T-Type compatibility, 130mm travel (XC version available) T47x73mm BB, modern trail geometry without being overly “progressive”, 6 stock sizes, custom available.

DEAN Colonel Geo

DEAN Ultimate Bikes Brand and Site RetroFresh Colonel geo
DEAN Ultimate Bikes Brand and Site RetroFresh Colonel geo chart

Colonel Specs

  • Fork: 130mm travel
  • Dropouts: UDH and Transmission
  • Rear Hub: 148×12
  • Bottom Bracket: T47x73mm
  • Headset: EC44/ZS44
  • Seat tube: 31.6mm dropper, 34.9 clamp
  • Brake: IS 160mm
  • Material: Grade 9 Seamless CWSR 3/2.5 Titanium

More Highlights

  • Standard models allow for faster delivery, 8-12 weeks, with top quality and competitive pricing
  • Continued commitment to a one-at-a-time build approach whether stock or custom
  • DEAN’s custom DNA continues with a “Custom” option page
  • Realigning the quality standards; tubing on all stock DEANs is aerospace quality Grade 9 CWSR
  • New and Classic finish options: Raw finish or Classic Decals, Single Color Ano Logo, MTN Tie-Dye, Modern Jester, and Custom available

Frame Retail

Frame: $3700 -$4350
Complete Builds Starting: $6499
Complete Integrated Builds Starting: $6849

About DEAN Ultimate Bikes

“DEAN, a Colorado-born titanium bike company founded in 1989 by racers with a historically edgy vibe, is one of the longest-running titanium manufacturers. While remaining a small team of dedicated artisans with a commitment to a customer-first mentality, DEAN adds great value to its parent company, Janus Cycle Group (Janus). Janus is home to a growing list of iconic brands including Merlin Metalworks, Knight Composites, Ionic, and Rossin, offering cyclists a wide and unique range of performance products. DEAN is committed to creating unique riding experiences on top-notch products at the best possible value for a made-in-USA lineup“.

DeanBikes.com

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Rim Brake enjoyer
Rim Brake enjoyer
13 days ago

Normally I don’t like logos but this and Enve are top notch logos.

Jason DW
Jason DW
13 days ago

Growing up l always loved the look of DEANS. These look nice.

Stan
Stan
13 days ago

Dean is old school, like myself. I always liked their whimsical multicolored logo. The modern Dean is just as good looking as the atmospheric Moots bikes, but at a substantial savings. Not too many titanium builders offer the dark finished titanium.

G-Bike
G-Bike
11 days ago
Reply to  Stan

Just a heads up titanium blasted with aluminum oxide which creates the dark finish is horrible for showing finger prints….

Martin
Martin
10 days ago
Reply to  G-Bike

Silca graphene spray … works great on my DEAN-made Haley.

Joe Lee
Joe Lee
12 days ago

My wife’s first real bike in about 93 was a dean ti Hardtail. She finally sold it in 2017. Heartbreaking. I felt the same about my mid90s 853 Jester.

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