It’s really no longer a surprise to hear a brand is going consumer direct in one form or another. The way consumers purchase bikes is quickly changing, and most companies seem to think that the time is now to offer online sales. That often comes with positioning those sales so that they don’t over step the brand’s own dealers to varying levels of success.
Following the wave of bikes available on the web, Diamondback is throwing their hat in the ring for anything over $450. The news follows their recent announcement of Diamondback’s Custom Studio tool giving customers even more options to make changes to their new bike before they buy…
According to the release from Diamondback, the one of the biggest changes to implement the program came from the assembly and packaging of the bike itself. To ensure that consumers were able to assemble their new bikes quickly and safely, Diamondback says they overhauled the way their bikes came from the factory to create the ReadyRide program. Bikes over $450 are all packaged in a way that Diamondback claims to result in an assembly time as little as 10 minutes. They also claim no experience necessary, but we’re guessing that if you have zero experience, your assembly times might be a little (lot) more than 10 minutes.
However, there are step by step instructional videos on the Diamondback site to guide you through the process as well as “expert mechanics” that you can contact through a live chat feature if you have any issues.
All bikes sold direct have the option of delivery through Beeline Bikes as well which provides another option for assembly if you’re not comfortable with doing it yourself. Like Raleigh bikes delivered through Beeline, the end result is an assembled bike that is dropped off at your door and fit to you.