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First Look! White Industries rolls out made-in-USA, gravel-ready alloy rims

White Industries G25A made-in-usa alloy rims for gravel bikes and complete wheels
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In the works for quite some time, White Industries has announced their expansion into house-made rims. Combine those with their excellent hubs and they’re now able to offer complete wheels using made-in-the-USA parts. They’re starting with a single model, the White Industries G25A, aimed at gravel bikes, but there are plans for more. Here’s the details…

White Industries G25A made-in-usa alloy rims for gravel bikes and complete wheels

White Industries G25A alloy rims are made in America

The G25A is named after the specs: Gravel 25mm wide internal alloy rim. Clever, no? External width is 29mm, and rim height is 20mm. It’s rolled with an asymmetric profile, putting the spoke holes 3.75mm off center so the wheels can be built with even spoke tension.

White Industries G25A made-in-usa alloy rims for gravel bikes and complete wheels
There’s a tire bead shelf on both sides, you just can’t tell with this tubeless tape install…we’ll get photos of a bare rim soon.

They’re tubeless ready with a hookless bead, disc-brake only, and designed for tires ranging from 40mm to 57mm wide. So, gravel. But, they say they’re ready for light-duty XC, drop-bar all road bikes, monstercross builds and other similar ideas.

White Industries G25A made-in-usa alloy rims for gravel bikes and complete wheels

Other specs include:

  • 6061 T6 alloy, made in Petaluma, CA
  • 490g for 700c/29er
  • 460g for 27.5″/650B
  • No eyelets
  • Welded construction, entire rim heat treated after welding
  • Black metal anodized finish
  • 24/28/32/36 hole options
  • $145 retail price
  • Delivery in early August

White Industries G25A made-in-usa alloy rims for gravel bikes and complete wheels

Interested dealers should contact them after NAHBS 2019, and the rims won’t be on their website until they’re ready to ship. Final production processes and plans are still being worked out, but the design is basically finalized.

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17 Comments
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Frank
Frank
3 years ago

$145?!? I’ll take 10 pair!

Jj
Jj
3 years ago
Reply to  Frank

That’s the price per hoop… not for wheels

AJ
AJ
3 years ago
Reply to  Jj

145$ for only one piece alloy rim is very expensive sir…

Maus Haus
Maus Haus
3 years ago

Velocity has a USA made asym road alloy rim for 100usd

AJ
AJ
3 years ago
Reply to  Maus Haus

velocity a23 is rim brake only and too narrow for this day gravel trends.

astral wheel make a nice one asymmetrical rim but it is sleeve.
i think white industries is very clever to make asymmetrical rim with welded seam to take the market.

DY
DY
3 years ago
Reply to  AJ

What about the cliffhanger? More drilling options, too.

Benzo
Benzo
3 years ago

Something tells me that price is missing a zero at the end…

Tyler
Tyler
3 years ago
Reply to  Benzo

No. $145 for one alloy rim is already on the pricey side.

Weston Dunn
Weston Dunn
3 years ago

Will they be selling built wheels laced to their hubs?

Woody
Woody
3 years ago

US extrusion?

Mark
Mark
3 years ago
Reply to  Woody

In Petaluma?

Or is it like how Bontrager was using Mavic extrusions and rerolling them in Santa Cruz?

Joel Wilson
Joel Wilson
3 years ago
Reply to  Woody

Extruded in the US made from aluminum cast in the US.

hleogr
3 years ago

“Final production processes and plans are still being worked out, but the design is basically finalized“ But they already have a price tag … interesting.

thesteve4761
thesteve4761
3 years ago

Now to work on getting the correct width tubeless tape…..

hurf
hurf
3 years ago
Reply to  thesteve4761

Looks about perfect.

Seraph
Seraph
3 years ago
Reply to  thesteve4761

27mm Stan’s tape, perfect for a 25mm rim. 30 if you wanna ride up the side.

MaraudingWalrus
MaraudingWalrus
3 years ago
Reply to  Seraph

If we’re going ENVE style, their 30mm tubeless tape that comes with their 19mm internal hoops…then this 25mm hoop needs either 36mm wide or 40mm wide…depending on if ENVE’s guidelines mean that we need tape that’s 11mm wider than the rim, or if it’s supposed to be 1.5x wider than the rim.

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