In the works for quite some time, White Industries has announced their expansion into house-made rims. Combine those with their excellent hubs and they’re now able to offer complete wheels using made-in-the-USA parts. They’re starting with a single model, the White Industries G25A, aimed at gravel bikes, but there are plans for more. Here’s the details…
The G25A is named after the specs: Gravel 25mm wide internal alloy rim. Clever, no? External width is 29mm, and rim height is 20mm. It’s rolled with an asymmetric profile, putting the spoke holes 3.75mm off center so the wheels can be built with even spoke tension.
They’re tubeless ready with a hookless bead, disc-brake only, and designed for tires ranging from 40mm to 57mm wide. So, gravel. But, they say they’re ready for light-duty XC, drop-bar all road bikes, monstercross builds and other similar ideas.
Other specs include:
- 6061 T6 alloy, made in Petaluma, CA
- 490g for 700c/29er
- 460g for 27.5″/650B
- No eyelets
- Welded construction, entire rim heat treated after welding
- Black metal anodized finish
- 24/28/32/36 hole options
- $145 retail price
- Delivery in early August
Interested dealers should contact them after NAHBS 2019, and the rims won’t be on their website until they’re ready to ship. Final production processes and plans are still being worked out, but the design is basically finalized.