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Friday Roundup: The Run Up, OutrideTogether, Win a Helm for IMBA, tents, straps & more!

The Run Up
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Cycling’s top pro women take us behind the scenes in ‘The Run Up’ – A new web series set to drop next week will bring us behind the curtain, and into the life of some of the Women’s World Tour’s top professional teams in the days leading up to some of the biggest races in cycling.

The Run Up victory

Highlighting that critical lead-up into the biggest races, The Run Up promises to be both the best way to keep up to date with the top women cyclists in the world, and a rare chance to see what it takes to get both mentally & physically prepared to the highest level of competition.


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A post shared by THE RUN UP SERIES (@therunupseries)

Filmed, edited, and launched in the days immediately before a race, The Run Up seeks to grow awareness and interest in women’s pro cycling.” The series is set to premiere a week from now on April 24, the day before Liège-Bastogne-Liège, dropping in on the riders & staff at Team SD Worx, Trek-Segafredo & CANYON//SRAM as they prep for the Classic. It is then set to return for three more big events throughout the 2021 season.

The Run Up Cromwell at Strade Bianche
c. Canyon//SRAM photo by Thomas Maheux

The Run Up is a great new project to help bring fans closer to the top teams and personalities of the sport,” says Tiffany Cromwell (AUS, CANYON//SRAM Racing). “It’s an opportunity for the world to gain a greater insight into what goes on behind the scenes at the highest level, to prepare for the world’s biggest and toughest races and the rollercoaster of emotions that comes with it. It’s an exciting new project that I’m confident will help widen the audience of women’s cycling and hopefully bring more people into the sport and inspire people along the way.

Follow along with The Run Up through their Instagram, YouTube channel where the videos will drop for free the day before the race, and at: TheRunUpSeries.com

New Gear & Updates

  • Sea to Summit tents are available now – About a month ago we shared a detailed preview of some great-looking lightweight, tech featured tents from outdoor gear maker Sea to Summit that we thought could be a great bikepacking option. Now those 1-3-person Alto & Telos TR Tension Ridge tents are in stock and available to get your adventure on. Check out our original coverage for the details.

FixPlus german Voile gear straps

  • FixPlus offer EU-made gear straps – Much like the classic Voile Straps have been doing for thirty years in the US, the strikingly similar FixPlus straps out of Bavaria offer a German-made alternative for Europeans who find it hard to get ahold of Voile. We aren’t sure if the two companies are in any way connected, but FixPlus offers ten different colors & three length options for their affordable, stretchy 23mm wide TPU rubber/plastic straps. myFixPlus.de

  • EF Cycling’s Designed to Comply Rapha kit, available now – EF Education FIrst-Nippo pro cycling’s latest Rapha pink “WorldTour’s most compliant cycling kit” is available now. Pick from replica Pro Team Aero jerseys & Pro Team bib shorts for both men & women, plus team edition socks, musettes & snoods/Buffs all at: Rapha.cc

Cycling Advocacy & Raffle

HELMyeah IMBA Sweepstakes, win a custom Cane Creek Helm

  • HELMyeah IMBA Sweepstakes, win a custom Cane Creek Helm – Cane Creek has built a very special Helm MKII 29  150mm fork in mustard yellow (internally adjustable from 100-160mm) to get raffled off to raise money for the International Mountain Biking Association, with the goal of creating, enhancing & protecting great places to ride mountain bikes. To win the $1050 retail fork, buy any number of $10 entires (all proceeds to IMBA) over at: HelmYeahIMBA.RallyUp.com

outride together

  • #Outridetogether raises funds to support youth cycling – When in doubt, pedal it out. Outride’s national, year-long campaign calls on the cycling community at large to join in generating more miles, more riders, better health, and stronger communities. The call to action started as a Strava Challenge together with Roka, and continues to evolve to bring in more support from across the industry. Do your part by just riding into the Outride Strava club to log your miles, as more brands come on to offer their financial support behind the growing initiative. OutrideTogether.org

Industry News & Must Watch

Cane Creek is hiring

  • Cane Creek is also hiring in manufacturing – Even if you don’t win the IMBA custom fork, maybe you can just get a job at Cane Creek and try to convince them to make you another one. The component company is growing and looking to add a new Manufacturing Quality Engineer to our team. If you have a passion for the cycling industry and experience with Lean Manufacturing, check them out to apply: CaneCreek.com
  • Speed into the season Bike Check with Retrap’s long-distance junkie – In one of Restrap’s latest videos, their product designer Danny Lane, talks through his bike setup for 2021’s Pan Celtic Race, including some he’ll be packing. Danny has a few good ultra-endurance tips to share for those longer rides, such as a compact and efficient lighting system for night riding, and a quick and easy meal for the road that saves on weight & space.⁠ Restrap.com
  • Must Watch: Serious style from Peter Jamison in ‘No Fun – Peter Jamison is known for his skills behind the lens, but the young content creator has some serious skills on the mountain bike, too. In his first film project since joining forces with YT Industries the 21-year-old shreds and leaves the production of ‘No Fun‘ to cinematographer Calvin Huth. Because… all work and no fun makes Peter a dull boy.
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