George Hincapie, Tour de France stage winner and denim connoiseur, will participate in The Dempsey Challenge on October 4, 2009.  The Dempsey Challenge is a charity event to benefit The Patrick Dempsey Center for Cancer Hope and Healing.  From the press release:
“Patrick and I became friends after working together on the Amgen Breakaway from Cancer project,†said George Hincapie, 5-time Olympian and co-owner of Hincapie Sportswear. “We share a passion for cycling and we both want to do our part in the fight against cancer. Cancer and the terrible suffering that it can bring have touched me and my family. I understand the importance of this kind of support. I’m looking forward to participating in the event.â€Â
The October event will feature four bicycle routes, a 5-Kilometer Walk/Run and a Kids’ Fun Run. The event will also include pre-race festivities and an event-day Festival for the whole family.  Hincapie Sportswear is making the custom cycling jerseys for the event. These jerseys will be used to raise additional funds for the Patrick Dempsey Center.
“It’s an honor to have someone of the caliber and class of George Hincapie joining the ranks of The Dempsey Challenge,” states Patrick Dempsey. “George is a cycling legend and his presence will add to the excitement and enthusiasm already building around The Dempsey Challenge.â€Â
The event website features interactive registration tools for participants and volunteers, as well as maps of the various event courses and other details. Although the event will offer incentive fundraising opportunities for participants, no fundraising minimums will be required.
For more than 50 years, the Hincapies have dedicated themselves to excellence in the sport of cycling. Through Hincapie Sportswear, they are combining the lessons they have learned on the road with excellence in customer service, quality craftsmanship and stylish designs, to create the most comfortable, functional and stylish cycling apparel in the world.
