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Gevenalle Customizes Our Brakes with US-Made Brake Pads – Updated

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Gevenalle_brake-pad-holders_anodized-aluminum_color-spectrum-range

As proponents of another way of looking at things Gevenalle has just introduced a new range of machined brake pad holders to pimp your rim brakes. The anodized aluminum shoes come with hardware for cantilever/mini-v or road brakes (including an option for ti canti hardware) and a selection of standard road size brake pads from Kool-Stop, all offered in 8 pretty anodized colors.

Stop in after the break for more details…

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The machined aluminum shoes are anodized in Gevenalle’s Portland, OR hometown in: Red, Grey, Gold, Green, Pink, Purple, Blue, and Orange. Their standard stainless steel hardware is supplied by Kool-Stop along with the American-made pads. Gevenalle also sources the ti hardware domestically from a US machine shop that hollows out the bolts and trims down the caps to shave a little weight. The shoes come standard with Kool-Stop Salmon brake pads, but triple compound and road or cross specific carbon pads are also available (with a price bump for the carbon-specific pads.)

Gevenalle quoted us pricing per pair (for one wheel) but is selling them direct from their online shop by the complete set (4 shoes for a single bike setup) so those complete prices will be: $40-60 for the Stainless Road sets or Stainless Cross sets, and $100-120 for the Titanium Cross sets.
Update: Real final pricing for the shoes with stainless hardware sets be $24 per pair (per one wheel) and thus $48 per complete set of 4 ($34/68 for carbon pads.) Gevenalle had some e-commerce complications so got ordering capabilities up now on their site for the discount when you by the full bike set, but this likely won’t last too long. If you need just one pair for one wheel in the meantime, reach out to them and they’ll sell you just 2 for the regular $24/34 price .
Weights per pair (including shoes, pads and hardware for one wheel) are claimed to be 32g for a Road pair, 39g for a Cross pair, and 30g for a Ti Cross pair. All options appear to be available now directly from their website or from local bike shops in select cities.

Gevenalle.com

 

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Aaron
Aaron
9 years ago

For the cyclist that has everything, but is determined to waste even more money!

Durianrider
Durianrider
9 years ago

so I can save 2g on my brake shoes and then go eat 200g of fat at a steak house. Sounds legit. xD

Id buy em cos of the color factor though.

Offrhodes
Offrhodes
9 years ago

Huh, people still use rim brakes?

Sarcasm

iperov
iperov
9 years ago

lets new holywar rim vs disc xD

The Goats
9 years ago

These are $24/pr, the same price as standard Kool-Stop ones, but we give customers the option of which pads they want to get and the upgrade option of some Ti hardware (USA made) if they would like it. Probably the best bit is the ability to buy your brake shoes with the pads you actually, want instead of no choice.

Goats

Slow Joe Crow
Slow Joe Crow
9 years ago

Purple ano would look awesome on my old Santana tandem. Also web site pricing is about the same as standard Kool-Stop so the anodizing is basically a freebie.

anonymous
anonymous
9 years ago

Are these actually made in the USA, or just modded in the USA

BEERTECH
BEERTECH
9 years ago

@ Aaron – described me to a T

I’ll pick them up just for the Ti bits. I live on the windward coast of Hawaii and EVERYTHING rusts here.

Italian Stallion
Italian Stallion
9 years ago

Any chance for a campy compatible setup?

The Goats
9 years ago

@anonymous – All Ti hardware is made in the USA as are all of the pads. The standard hardware and the shoes are sourced from Kool-Stop (which we then finish here in Portland.) Kool-Stop is a local company but they do not specify that these are USA made.

Our info on these noted USA made Ti hardware and pads, and I think this got confused as US-made shoes?

Goats

Editor’s note: Our post has been updated to reflect the response of Gevenalle’s Goats.

The Goats
9 years ago

@Editor – Yes US made Ti Hardware and US made pads is correct. All other parts are standard Kool-Stop and country of mfg. not noted.

Goats

Jack
Jack
9 years ago

Alright, that’s it, these would look killer on my white and red CAAD10. I’m in. Also, the 90’s anodized everything look is kind of my jam.

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