PRESS RELEASE: Giro, the cycling world’s design leader, have teamed up with fashion iconoclast Paul Smith to release three special editions of the Giro Section.
An avid cycling fan, Paul Smith fell into fashion as a teenager after a cycling accident put an end to his hopes of becoming a professional racing cyclist. However, to this day Paul remains an strong supporter of the cycling world. Drawing upon Paul’s interest in cycling, Giro invited Paul to design the ultimate, inspirational protective helmet.
Paul chose the already edgy, skate-inspired Section helmet which he then customized in three different styles – each feature unique Paul Smith designs. The result was three simple, striking and colorful designs that debuted at the Milan Furniture Fair this past spring.
“With cycling becoming ever more popular especially in cities, making a bike helmet which we feel good in is quite difficult,” said Smith. “I think the shape of these helmets is really great and the matte finishes are really good. Apart from offering them in plain colors I have also added some colorful designs to them which I hope add more fun to something which could save your life!”
The Paul Smith for Giro Section is available exclusively in Paul Smith shopss and online (www.paulsmith.co.uk) for $95.00.
Peep the other two behind the jump…
