H&M Teams w/ Brick Lane Bikes For Cycling Clothing Line, Debuts in Spring

Hold up a moment, Chorme told me urban riding is extreme and I need dark colored clothes that look tough, are spartan on extras, and are meant to make me look and feel like I am a bike messenger when I am riding my bike to my college classes. And now we have this, it doesn’t look tough and utilitarian, it looks like they are out there to have fun in those clothes and get coffee and lock up their townie bikes up in front of the espresso bar and take up all the rack space. Seriously anyone buying this is wasting their money, they should have bought a purpose built artisan fixed gear bike and made them self a real rider.

Count me out on these clothes, I only wear serious riding clothes for serious riders like myself.

Ohhhhhhhhh! I didn’t know east London was the birthplace of fixed gear bikes. Wowsers.

since when is h&m marked up?

H&M actually have pretty reasonable pricing though the quality and fit (in my experience) is average or sub paar. The idea is good and I assume that the first samples will be fine however based on other ‘designer’ production runs such as with Karl Largerfeld there is the odd chance of a few exception items though generally it is for the masses to catch onto a trend. It will, in this light, probably be fine for ‘the masses’ though for more dedicated (and fashional aware) cyclists, they will be better served smaller niche providers – and even custom tailors.

@venture

So ‘real’ riding clothes to you is spending an hour gearing up and riding around like a spandex billboard? I dont think being a hipster and and being a real cyclist are mutually exclusive. Surely you can be fashionable AND a serious rider who knows when to and when not to take it so seriously.

Jason K, you beat me too it..

I think this is great news. I’ve always felt my jumpers need bottle pouches.

NOTICE : motorists are kindly advised to run me over if they’ll see me wearing this stuff.

I have to agree with Black Kettle. Seems anytime a clothing manufacturer tries to come out with something cycling related, the entire Bikerumor community loses their shit. A bike is a bike, guys. And anyone that rides a bike is a friend of mine. Fixed, Single, Mountain, Road, etc. Instead of hating everyone, why don’t we reach out to our fellow cycling compadres and try to get the more into it? The vast majority of “hipsters” we have here in Detroit are just relatively fashionable kids looking for something ti call their own. Why not let them into our club?

I don’t know, guys. Seems like some of you are a little too jaded for your own good.