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Yeti Cycles Goes Direct, Adds Web Tools to Shop Locally

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Now it’s easier than ever to purchase that new Yeti you’ve been dreaming of. Thanks in part to customer demand, Yeti Cycles has just announced that they will be selling bikes directly to the consumer. The option has been added to the website along with options to purchase from an authorized Yeti dealer, or through one of their online partners.

Like most brands we’ve seen make this transition, Yeti expresses their commitment to supporting their independent dealers, stating,”bike shops are critical in building local communities, supporting youth engagement, advocating for local trail access, and keeping bikes running smoothly, and Yeti will continue to support dealers in strategic ways.”

Yeti Locally tool

One of those ways is the introduction of ‘Locally’ on the Yeti site. When checking out for a bike or accessory, the Locally widget will tell you if any shop within 300 miles has that exact product in stock. If not, you can still open up the map to expand the search to see if you can find it at another store before purchasing online.

Currently, it seems most shops do not have a searchable inventory on the Locally. Those that do, allow you to browse their entire stock, down to sizes and colors.

If you can’t find the right bike locally, or would prefer to just purchase directly, Yeti is hoping to make the process as easy as possible. All bikes are built-to-order at their Colorado HQ, and delivered ready to ride – meaning the brakes will be bedded-in, tubeless sealant added, and even suspension settings will be dialed for the customer. Yeti also states that the final assembly by the customer involves simply installing the front wheel and handlebar using “high-quality tools provided with the bike.”

yeticycles.com

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nooner
nooner
7 months ago

Cutting out the dealers… desperate move. Yeti is on the ropes. Nobody is buying these things.

Craig
Craig
7 months ago
Reply to  nooner

Or are they simply opening up the possibility of selling more bikes to people who don’t live anywhere near a Yeti retailer?

nooner
nooner
7 months ago
Reply to  Craig

A swing and a miss there Craig. Retailers like Jenson USA and Worldwide Cycles have been doing a great job shipping out complete Yeti bikes for years and even offering deep discounts. No, this is a desperate Yeti move to grab more margin share per sale and screw over their dealers.

Chris
Chris
5 months ago
Reply to  nooner

Totally disagree. Seems the LBS are a barrier as they often don’t even have websites with inventory details, even the big LBSs say call for inventory. Also, many LBS won’t carry more than a few brands and the LBS seem to also be closing leaving little supply options. Specialized recognized this and is also shipping to the consumer. The LBS model seems to be one of the last businesses to resist the internet. Blockbuster vs Netflix ring a bell?

Andres Wulf
Andres Wulf
7 months ago

South América like this , local dealers abused too much.

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