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IB13: Honey Stinger Kids’ Line will Make Children and Parents Happy

Written by Zach Overholt
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honey stinger kids (1)

Have an active kid? Looking for energy food or snacks that are healthier than the average Little Debbie/fruit snack/etc? Honey Stinger is the latest energy food company offering energy products specifically marketed towards kids. Honey Stinger Kids’ Waffles are currently available for sale on their site, and the energy chews are coming soon. Like most of the Stinger products the kids’ waffles and chews are USDA certified organic and use no artificial colors, flavors, preservatives, trans fats, or hydrogenated oils and do not use high fructose corn syrup. Compared to the adult sized waffles, the kids’ version has half the calories at 80, with the chews coming in slightly less at 70 calories per serving.

The chocolate or honey waffles are offered in a box of 6 individually wrapped pieces for $4.99 that are perfect to stash in a lunch box, or their pocket while on the go.
Zach Overholt
5,726 articles

Zach Overholt is the Editor in Chief of Bikerumor. He has been writing about what’s new in the bicycle world for 12+ years. Prior to that, Zach spent many years in the back of a bicycle shop building and repairing nearly every type of bike, while figuring out how to (occasionally) ride them.

Based in Ohio, Zach is now slowly introducing a new generation to cycling and still trying to figure out how to fit the most rides into a busy schedule as a new dad.

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Ck
Ck
11 years ago

While I think it’s kinda silly to market these to kids as a lunch snack, I may actually buy some. I know I could just eat half of one, but rather than have to worry about storing a half-open waffle, eating a smaller one and supplement it with something else would add some variety into my ride food.

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Jake
Jake
11 years ago

It’s 80 calories worth of USDA-certified-organic deliciousness…what’s silly about that? Better than a Snack Pack pudding cup, or a friggin’ Go-Gurt.

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InsightTree
InsightTree
11 years ago

How about an apple instead? You know… something that was grown and doesn’t come out of a package?

Problematic aspects:
1. Childhood obesity. http://www.cdc.gov/healthyyouth/obesity/facts.htm

2. USDA Organic? Easy to gain that certification – it’s around $750/farm. I have socks that are USDA Certified Organic, but I’m not eating them (some may choose to do so).

3. I would rather have my kids bonk and be cranky, but sleep well, than be jacked up and cranky for the rest of the day.

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ThenDontBuyItSilly
ThenDontBuyItSilly
11 years ago

I suspect HoneyStinger products are not a staple of the sedentary and obese. Also likely that active parents have a lower incidence of obese children. Further likely that if a typical purchaser of HoneyStinger products who is active and does have an obese child, they would be less likely to purchase said obese child this product.

You know what I like? I like having options as a consumer. I like being able to make a decision about my child’s health and what they eat. My kid eats a sandwich, real fruit, and maybe crackers or chips or something similar in their lunch. If I want to give my child a sweet treat in addition to their lunch, that’s my perogative. And being able to provide something like a HoneyStinger product instead of some “granola bar” or “snack cake” that is made with GMO grains and HFCS is MUCH preferable in my eyes.

No one’s trying to pull the wool over anyone’s eyes. Don’t like it? Don’t buy it. No need to dog the product because of your own biases.
.

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