In what is perhaps going to be a massive inventory headache, Industry Nine is soon to launch AnOLab (Anodizing Laboratory), an online custom wheel builder that’ll let you pick and choose every part of the wheel then have it custom built.
To kick it off, they’re at Crankworx Whistler with a demo where anyone can work up their dream build and submit it to the hot-or-not Interwebs for voting. If yours is most popular, you could win a set of Torch Classic mountain bike hubs. Each days’ winner makes it to the weekend finals, where one winner will take home a complete wheelset. Not at Crankworx? Follow along on their social media, but you’ll need to be at the event to vote.
