Citing the need to keep up with a digital world in an analog industry, Intense Cycles is going consumer rider direct. But rather than going with the click-to-brick model that a number of other brands have employed, Intense has implemented what they are calling a hybrid model that allows consumers to have the bikes shipped directly to their door. Once delivered, they’ll have to finish the assembly of the bikes with the included custom assembly box complete with the specialized tools needed – and step by step help from Intense Factory Racing Technical Director, Chappy Fiene, in a series of how-to videos.
If you’d rather have the bike already assembled, Intense Cycles will still be offered through their dealer network at the same price that you’ll find online.
To make it work for the shops as well as the consumers, new bikes will include a limited service plan through your local Intense dealer no matter how the bike was purchased. According to Intense Cycles CEO Andrew Herrick, “It was imperative for us to keep the dealer involved in commerce chain. It should be important to all bike brands to support the IBD and help keep bike shops healthy and thriving, as they are the cornerstone of our industry.”
The news comes at the same time as reduced pricing across the board, making Intense Cycles more accessible than ever. Check out the link below for more.