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Ira Ryan, Tony Pereira Teaming Up To Launch Breadwinner Cycles

Written by Tyler Benedict
9 Comments
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breadwinner cycles teaser

Longtime custom bike builders Ira Ryan and Tony Pereira are teaming up to launch >Breadwinner Cycles at NAHBS this weekend.

Both builders started their eponymous brands in 2006 in Portland and have collaborated over the years on the Rapha Continental bikes. Word is they developed the Breadwinner concept while building together, and now they’re launching the brand with the goal of producing up to 1,000 bikes per year. This means hiring welders and support staff and getting more production going than either could manage as a single builder workshop.

Check the full story over at BikePortland and look for coverage here once we get to Denver!
Tyler Benedict
11,282 articles

Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

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DerHoggz
DerHoggz
11 years ago

Pedantry warning: they would be the eponymous owners of their brands, the brands are their namesakes.

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Mindless
Mindless
11 years ago

“Breadwinner”?

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Chris
Chris
11 years ago

Breadwinner makes great sense. Going to a small batch production model means these frames will actually turn a profit – something that is very hard to do when building frames one by one by hand.

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anon
anon
11 years ago

Breadwinner? Awful name.

“The race-ready Lolo, with a mid-range build kit would come in at about $3,995.”

Guess I’m not winning enough bread. Oh well, to be expected. More bikes for the elite.

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Sam
Sam
11 years ago

“Teaming up to launching”? At least proofread the title.

The name does seem a little bit too honest, though. It seems to imply that the company has no goal but turning a profit for these frame-builders. If you’re going to build artisanal hand-made steel frames, at least pretend you’re in love with the soul of the metal or something like that.

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Case
Case
11 years ago

They are in love with their bikes Sam, they’re just not in love with the word “artisanal” or the tired idea of the bikes being a part of their soul and other cliches. As for your comment, anon, it’s unfortunate that you feel that way about the bikes. It’s expensive to make and source the majority of a bike from US manufacturers while making a living. It’s tough to swallow a $4k mid-level bike in the world of $3k carbon bikes of the same spec, but you get what you pay for I guess.

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Tyler Benedict
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Tyler Benedict
11 years ago

Sam – good catch on the title, wrote this post as the door was closing on my flight to Denver for NAHBS, which precluded proofreading as the stewardess made her way down the aisle for electronics check!

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JayDawg
JayDawg
11 years ago

I could be wrong but I’m guessing the name means something other than the builders making a ton of money. The first things that popped into my mind were that the bikes are being made to suit hard working “bread winners” that still want a special bike for less money than they would generally spend buying a bike from a single frame builder. That seems to be supported by the linked article too.

I’m sure they will make more money in the process, but it will cost them more upfront as well, and I doubt many people go into bike frame building to strike it rich. Their track records are pretty good, I would say, so if they maintain that quality in the Bread Winner bikes they should make some good stuff. Not a huge fan of the name either, but don’t think it was meant to be what others are thinking.

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Chris L
Chris L
11 years ago

“I doubt many people go into bike frame building to strike it rich”

There’s a word for people who do: fools. I’ve had numerous people in the bike business all say the same thing: “What’s the fastest way to make $100,000 in the bike business? Start with $200,000!”

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