Known for their bright green trainers, Kinetic is beefing up the digital side of their business with an all new consumer website and redeveloped inRide App. Designed to help consumers get the most from their trainers or find the right model to fit their needs, the new page makes it easier to find product info, technical documents, training advice, videos and more.
Also on the electronic side, the company has revamped their inRide power-meter application designed to work with any of their trainers. The system includes bluetooth sensors for speed and cadence as well as heart rate which communicate through the improved app for iOS devices.
As a way to get the word out about their new website and reworked inRide app, Kinetic is running the 30 Days of inRide contest where they will give away an inRide bundle every day for 30 days. Follow the instruction here and correctly answer the questions for your chance to win.
From Kinetic:
MINNEAPOLIS, MN – October 20, 2014 – Kinetic Trainers announced the launch of its new website, www.kurtkinetic.com. The new site features enhanced product information including product videos, technical information, reviews, new page layouts and customer service portal. The website is now live.
Kurtkinetic.com showcases Kinetic’s expertise in cycling training with frequently updated content centered on cycling news, training tips and stories, Kinetic-sponsored teams and partnerships, and a new dealer locator.
“The new website is an information hub for all things cycling and indoor training with Kinetic-related content originating here, including social media posts and blog-style news posts. The website is our primary venue to share our expertise and connect with consumers,” states Kinetic Marketing Manager David Simpson.
Customer service has been upgraded on the new site with the introduction of a ZenDesk customer service portal.
“The ZenDesk interface will make it much easier for consumers to quickly find what they’re looking for and will allow us to better categorize and display tips and fixes by product,” notes Simpson. “The new customer service portal will also become a repository for technical manuals and detailed product information for current and older products that still require support.”
In addition to the new site, Kinetic also recently launched a redeveloped inRide app. When paired with a Kinetic fluid trainer the app provides accurate, repeatable indoor power training at a fraction of the cost of traditional power meters. The new inRide features an all new user interface and iOS 8 compatiblity. The app works with the Apple iOS only with an Android version slated for development.
To celebrate the launch of the new website, Kinetic plans to hold a “30 questions in 30 Days” Facebook contest, with answers to each question found on Kinetic’s website. The contest will start Monday, October 20, with the daily winner receiving Kinetic’s inRide trainer-based power meter system.
Visit www.kurtkinetic.com to learn more about Kinetic trainers, the new inRide app and the new site.
