This isnt’ the typical riding video from Kona Bicycles. This is a video about trails. About community. About the people, bikes, and the resilience of the Maui Riding scene post-2023 wildfires.
The film (below) resonates with the brand, and they’re very proud of the way it turned out. They hope you guys connect with it too, and help them spread the word.
A Word or Two from Kona
Care in a community runs deep. Often, we see just the tip of the iceberg – a fundraiser, a volunteer day, or a PSA on social media. But true community care shows up in the most private, healing, and unseen moments. On the surface, the West Maui Bike Park is a fun place to ride bikes and hang out. That’s true – but just beyond that, you’ll find the many hands and hearts of locals who made a huge project possible, moving one rock at a time, together.
The Spirit of Aloha peels back the delicate curtain on the real story behind building West Maui’s first public bike park. The concept came long before anyone could imagine what was ahead. Like everything in the region, plans were derailed by the 2023 Lahaina wildfires. When the time was right, a motivated group of people stepped forward — not just to build trails, but to create a space for healing.
This is a story of how a community – cyclists and pedestrians alike – came together to shape a lasting resource for joy, friendship, progression, and loyalty. What started as a “nice-to-have” quickly became something essential: a place for birthday parties, good days, hard days, and everything in between.
The Spirit of Aloha: Rebuilding Community with West Maui’s Bike Park
