I took the family to the Lego Store at Concord Mills near Charlotte, NC, yesterday and found this nifty little Lego plaque for the 24 Hours of Booty. Booty started out in Charlotte on the famed ‘booty’ loop, so called for the sightseeing available throughout the upper crust neighborhood as one rides or jogs through. The event is the only 24 hour bicycle event (road bikes) affiliated with the Livestrong Foundation and now has two other events in the U.S. that have raised a combined $3.7 million since 2002.
The signatures on the bottom are Spencer Leuders, Booty’s founder, and Kjeld Kirk Kristiansen, Lego’s President / CEO from 1979 to 2004. Aside from the plaque, check out the DJ rave dancehall scene. That’s Luke Skywalker doing the Rockette line with a bunch of Sandpeople. Classic.