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Limited edition Rolf Prima Vigor Alpha road bike wheels hit the streets

Written by Tyler Benedict
11 Comments
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Limited edition Rolf Prima Vigor Alpha silver alloy road bike wheels

Rolf Prima has released another limited edition of their Vigor wheels, this time for standard road bikes. Last month it was the Vigor FX for track bikes, and this January it’s the Vigor Alpha road wheels.

Their best selling model, the Vigor Alpha comes in at just 1450g with their 33mm deep rim. These special edition ones add two more spokes to the front and come in at 1510g for the pair. Rolf’s folks told us the extra spokes (which is the same count they use on their Vigor Alpha tubulars, BTW) ads just a bit more stiffness and gives them a slightly differentiated look beyond color.

Rim width is 22mm, and they include the usual premium features like Enduro ceramic bearings, titanium freehub body and bladed Sapim CX Ray spokes.

Limited edition Rolf Prima Vigor Alpha silver alloy road bike wheels

Decals are a muted gray. The rims are extruded and wheels built in house in their Eugene, OR, headquarters.

Limited edition Rolf Prima Vigor Alpha silver alloy road bike wheels

Retail is$1,399 per set, a $100 premium over the standard black anodized model.

RolfPrima.com
Tyler Benedict
11,282 articles

Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

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11 Comments
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Matt
Matt
9 years ago

It’s refreshing to see a wheelset that isn’t matte black with black and more black. Plus HUGE LOGOS!

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Ken
Ken
9 years ago

Agreed Matt, but I still am not crazy about the paired spokes.

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Dude
Dude
9 years ago

The Vigors feel stiff and fast. Paired spoke or no, they’re an awesome riding wheel. Pricey though!

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Veganpotter
Veganpotter
9 years ago

I’ve never ridden these but I like how their other wheels feel. The bad part is breaking a spoke. A wrench will get you nowhere

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Sean Lally
Sean Lally
9 years ago

Must be fun getting radial truth on them!

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sf
sf
9 years ago

Why the left flange of the rear hub is so large ?
I thought the right flange has to be lager to balance the spoke angle.

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abc
abc
9 years ago

I can’t help to think that getting these wheels true or getting rim roundness back on those must be a nerve game…

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Alex
Alex
9 years ago

I’ve ridden Rolf Prima wheels for years. They never go out of true. I broke a spoke only once, after riding that wheel for many thousands of miles. That one time, I kept on riding and got home without any problems. Great wheels for the money, and I like that they’re hand built in the USA. Hubs are made in the USA by White Industries.

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Colin M
Colin M
9 years ago

I’ve got 10 years on my paired spoke wheelset (bontrager). Have never gone out of true or broken a spoke. Function over fashion every time.

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Ilya Nikhamin
Ilya Nikhamin
9 years ago

To the doubters, you are justified in your questions. But rest assured!

Rolf has been making wheels this way forever and I’ve sold them for 12 years. My own 2 year old shop carries these instead of better known brands (M). The wheels are nearly indestructible.

I had a customer who put close to 100,000 miles on a pair before his bike was stolen, never trued. 2 runs of P-B-P on them and many, many other races.

The price premium is well justified:g White Industires hubs with a titanium freehub body that won’t need to be replaced from cassettes chewing them up, Sapim spokes and a home-made rim. It’s not just that everything is built by hand in the US (except the Belgian spokes), it’s that good work costs money and good design works.

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Duane
Duane
9 years ago

I have a set of ~14 year old Rolf wheels that came with a Trek that I’ve ridden probably around 100,000 kilometers on. Still true. I’ve crashed and they have been through the war with me. The hubs aren’t so great any more but I still ride the wheels with confidence.

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